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| Wednesday, April 20, 2011 |
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Content Generation Paves the Way for More Impactful Media Relations |
| The media and communications industry has embraced social media, and PR practitioners in many organisations are similarly jumping on the bandwagon, creating Facebook profiles and Twitter handles for their companies. more info >> |
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| Monday, April 4, 2011 |
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Shifts in Media Landscape to Shape Crisis Strategies |
| A 1-day workshop and a 1-day conference on "Crisis Management & Social Media" will be held on 9-10 May in Singapore and 12-13 May in Hong Kong. more info >> |
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| Thursday, March 24, 2011 |
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Crisis Management to Become More Challenging in the Social Media Age |
| Crisis management has always been a difficult task for PR practitioners. A crisis brings about multiple challenges such as the need to respond and make good decisions quickly. Any waste of time translates to increased risk of reputational loss. more info >> |
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| Friday, March 18, 2011 |
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Social Media Plays a Bigger Role in Crises of Tomorrow |
| The formula of reacting to a crisis in a certain manner to ensure minimal damage does not work anymore. No longer can textbooks and other manuals claim to separate crises into different groups according to their nature and present a general solution to solve them all. more info >> |
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| Monday, February 21, 2011 |
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Shifts in Media Landscape to Shape Branding Strategies |
| As the digital world makes headway into the lives of the average consumer, so are brands realising that change needs to be incorporated into their branding strategies to remain effective. more info >> |
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| Thursday, February 10, 2011 |
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Branding to Become More Sophisticated with New Media |
| As the digital community evolves and consumers get more comfortable with the online space, opportunities abound for brands looking for new avenues to engage their consumers. more info >> |
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| Wednesday, February 9, 2011 |
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Business Value of Corporate Communications Set to Take a Leap Ahead in 2011 |
| A 2-day conference on "Social Media & PR" will be held on 28 February - 1 March in Singapore and 3 - 4 March in Hong Kong, during which you will gain insights and hear from real-world practitioners how the new dynamics of corporate communications help shape media success. more info >> |
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| Tuesday, January 25, 2011 |
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Branding Makes Headway in Today's Digital Age |
| The branding landscape in Asia has changed significantly in recent years, spurred by monumental leaps in technological advancements in the media. more info >> |
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| Thursday, December 30, 2010 |
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Business Value of Corporate Communications Set to Take Leap Ahead in 2011 |
| Media Relations and the value it can create for enterprises globally is not the same anymore. Communications practitioners in every organisation are involved in this transformation whether they like it or not - and indeed, whether they understand it or not. more info >> |
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| Wednesday, November 17, 2010 |
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The New PR Measurement Paradigm: Going Beyond AVEs to Evaluate PR Effectiveness in Today's Social Media Age |
| A two-day workshop on "Measuring PR in the Digital Age" will be held in dual locations, Singapore and Hong Kong, on the 29 30 November 2010, and 2 3 December 2010, respectively. more info >> |
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