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| Thursday, October 18, 2018 |
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WARC uncovers content strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns. more info >> |
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| Tuesday, October 16, 2018 |
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Successful brands spend an average of 69% of their budgets on TV and digital channels combined |
| WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns. more info >> |
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| Wednesday, October 3, 2018 |
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WARC reveals social strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released its Effective Social Strategy Report 2018, outlining key social trends from the world's most effective marketing campaigns. more info >> |
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| Tuesday, September 25, 2018 |
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Advertisers to invest $66bn in sponsorship this year |
| Advertisers are expected to spend a combined $66bn on sponsorship this year, though fewer than one in five are confident that they can actually measure the business value return of the sponsorships they undertake. more info >> |
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| Monday, September 24, 2018 |
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Martech market approaches $100bn - and is growing |
| In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion. more info >> |
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| Thursday, September 20, 2018 |
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WARC reveals innovation trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking. more info >> |
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| Tuesday, September 4, 2018 |
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WARC Prize for MENA Strategy 2018 winners announced |
| Campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company are among the 15 winners of this year's WARC Prize for MENA Strategy 2018. more info >> |
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| Wednesday, August 29, 2018 |
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WARC's Admap goes digital |
| WARC, the global authority on advertising and media effectiveness, has announced that its monthly print magazine Admap will change format, becoming a monthly online report available on WARC.com. more info >> |
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| Friday, August 24, 2018 |
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Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks |
| Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser investment in video. more info >> |
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| Thursday, August 9, 2018 |
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WARC Media Awards 2018 - Final juries named |
| WARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results. more info >> |
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