English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 11 November 2009, 13:07 HKT/SGT
Share:

Source: Inetasia
Webtrends and InetAsia Announce Launch of Managed Services Platform in Asia

SINGAPORE, Nov 11, 2009 - (ACN Newswire) - Webtrends, an enterprise customer intelligence company and InetAsia, a leading independent internet consultancy, announced today the launch of a new web analytics managed service based in Asia-Pacific. Otherwise known as Webtrends Managed Services (WMS), it is the only platform in the region to offer a proven data collection environment combined with web analytics, customer reporting, training and digital marketing consulting - all without the need for investment in hardware or infrastructure.

Based in a time-tested data centre located in Hong Kong, WMS specifically caters to organizations within the region looking for an efficient and cost effective web analytics managed solution by minimizing application management and infrastructure expenditure.

According to research analyst Frost & Sullivan, the total Asia Pacific managed services market is expected to grow at a Compounded Annual Growth Rate (CAGR) of 10.5 percent from 2004 to 2011, to potential revenues of about USD 2.3 billion by 2011. The impetus for adoption of managed services comes about through a number of factors; key among them being cost savings and expertise.

"Managed services are gaining strong traction globally. Our aim is to provide customers with access to world class services using the latest technologies on a leasing model, offering competitive advantage at low risk," said James McDermott, VP Partnerships, Webtrends. "Without having to worry about IT investments and hardware strategy, our customers will be more focused on getting better returns from their online and web based marketing campaigns."

WMS effectively reduces the cost of ownership through the minimization of application management and infrastructure expenditure, as it requires no hardware purchase or internal management resources to run the programme. Through accurate tracking of website behaviour and extensive business and technical consultation, WMS generates 80 percent more meaningful web analytics reports than traditional web server log files.

The WMS data centre in Hong Kong caters to businesses around the region, and each client is backed by a formal support structure with a dedicated team of professionals. WMS customers will receive a monthly update of InetAsia's Webtrends Summary Report, which will highlight key statistics and recommendations in an easy-to-read format.

Tools such as web analytics are crucial in enabling organizations to differentiate their online services from competitor sites, thereby maximizing online revenue and reducing customer frustration in a cost-effective manner.

Gregory Smyth, Chief Executive Officer, InetAsia, said, "As Web 2.0 becomes a core component of doing business, having a set of data and understanding the information at hand creates a significant difference in the value analytics bring to an organization. Webtrends Managed Services pushes the frontier of this challenge by getting sophisticated, easy-to-use and easy-to-customize analytics up and running very quickly."


About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including HSBC, Microsoft, NY Times, CCTV, China Mobile and China Life, have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at www.webtrends.com or call 1.877.932.8736.


About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications. Visit www.inetasia.com.

Contact:
Kunrui Wang
Priority Consultants
+65 6338 1006 - t
+65 6336 9567 - f
[email protected]


Source: Inetasia

Topic: New Product
Sectors: E-Commerce, IT Individual
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
Lever Style to Acquire Vista Apparels to Expand Product Range For Customers  
Aug 3, 2020 21:10 HKT/SGT
BOC International Initiates Coverage on VPower Group with "BUY" Rating  
Aug 3, 2020 13:30 HKT/SGT
Using AI to predict new materials with desired properties  
Aug 1, 2020 03:00 HKT/SGT
BitDeer.com Announces the Return of the S19 Pro & S19 Plans  
Aug 1, 2020 02:00 HKT/SGT
Haier Smart Home and Haier Electric Group jointly announce the proposed privatization of Haier Electric Group by way of issuance of new H Shares to be listed on the Hong Kong Stock Exchange  
July 31, 2020 21:21 HKT/SGT
Kidsland Unveils The LEGO Certified Online Store Carrying The Most Diversified And Comprehensive Product Ranges in Asia Pacific on 3 August  
July 31, 2020 17:23 HKT/SGT
The Washington Companies Determined to be Causing Employer in Accident  
July 31, 2020 16:00 HKT/SGT
MHPS to Change Company Name to "Mitsubishi Power"  
July 31, 2020 15:02 HKT/SGT
Impact Biomedical initiates Quantum, a new frontier in Pharmaceutical Development  
July 31, 2020 15:00 HKT/SGT
DENSO Announces First Quarter Financial Results  
July 31, 2020 13:11 HKT/SGT
More Press release >>
 Events:
More events >>
Copyright © 2020 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6653 1210 | Tokyo: +81 3 6859 8575