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Thursday, 14 April 2016, 17:00 HKT/SGT
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Source: Cannes Lions International Festival of Creativity
Samsung Electronics Named Cannes Lions Creative Marketer of the Year

LONDON, Apr 14, 2016 - (ACN Newswire) - The Cannes Lions International Festival of Creativity has named the 2016 Creative Marketer of the Year recipient as Samsung Electronics.

Terry Savage, Chairman, Lions Festivals, said, "When you look at Samsung's wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They're excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion."

Last year, Samsung took home an awards haul of 27 Lions and over the history of the Festival have totalled 74 Lions for work that has come from 17 countries.

"This award exists to recognise brands that distinguish themselves through the quality of their communications, something that Samsung are doing continually," continued Savage. "They inspire the innovative marketing of their products across multiple platforms, as well as embracing and encouraging its agencies to keep creativity at the heart of their brand communications."

Samsung has recognised the impact its technology has on the lives of consumers and shifted its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. This philosophy of 'Meaningful Progress to Enrich Consumers' Lives' has been brought to life in many creative campaigns around the globe, with Lion-winning work including 'Oscar Selfie', 'Every Day is Day One', for the World Surfing League partnership, and the 'Safety Truck' campaign, which was awarded a coveted Titanium Lion.

Samsung's 'Look at Me' campaign, planned and executed by Cheil Worldwide, took five Lions in 2015 and demonstrated their customer-centric strategy by creating a mobile app that helps autistic children better interact with other people. After 8 weeks of testing, it showed that 60% of the tested children with autism had improvement in making eye contact and reading facial expressions.

"At Samsung, we know our products are about experiences - making life easier for consumers around the world. And we wanted our brand to reflect that vision and honour our heritage of meaningful innovation and defying barriers," said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. "We believe our creative and bold approach to marketing captures that spirit in a unique and creative way."

Younghee Lee will receive the award on behalf of Samsung Electronics during the final Cannes Lions Awards Ceremony on Saturday 25 June. Further information on the Festival and Awards, including information on how to submit an entry or be there, can be found at www.canneslions.com.

About Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 43,000 entries from all over the world are showcased and judged at the Festival.

The eight-day Festival is the only truly global meeting place for professionals working in advertising and communications. A community of 15,000 attendees from nearly 100 countries attend eight days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.

Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Creative Data, Creative Effectiveness, Cyber, Design, Digital Craft, Direct, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Innovation, Entertainment, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio, Titanium and Integrated Lions. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. www.canneslions.com

Ascential Events

Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.

Contact:
Camilla Lambert
Head of Media Relations & PR
[email protected]
+44 20 3033 4016
www.canneslions.com


Source: Cannes Lions International Festival of Creativity

Topic: Awards received
Sectors: Film & Video, Advertising
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