English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 14 June 2017, 18:27 HKT/SGT
Share:
    

Source: Warc
The WARC Awards - Brand Purpose shortlist announced

LONDON, June 14, 2017 - (ACN Newswire) - The third and final shortlist of The WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines, is now released.

Jim Stengel, Jury Chair and President/CEO of The Jim Stengel Company

20 entries from around the world have made the shortlist in the Brand Purpose category, which rewards marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Chaired by Jim Stengel - President/CEO of The Jim Stengel Company, the jury of 13 senior industry leaders looked for purpose-led approaches to marketing that have been successful not just in fulfilling a societal need but also in achieving commercial goals. The jury were seeking for evidence of brands integrating purpose into their marketing and their wider enterprise as opposed to investing in bolt-on CSR programmes.

The shortlisted entries are:

- Ariel Matic - Dads Share The Load - BBDO - India
- Art Fund - From purpose to profit - 101 - United Kingdom
- Be The Match - Be The Guy - space150 - United States
- Elevit - The First Hello - PHD China - China
- Emirates NBD - The AC Vests - FP7/Dubai, MediaVest Spark - United Arab Emirates
- Good Knight - Getting India to say Good K'night even in the Mornings - J. Walter Thompson - India
- Huggies - No Baby Unhugged - Ogilvy - Canada
- Lifebuoy - Future Child - MullenLowe Singapore, MullenLowe Lintas Group India - India
- MasterCard Priceless Causes - A Priceless Delivery - FP7/Dubai - United Arab Emirates
- National Health Insurance Company - Daman - Ad D - FP7/Dubai - United Arab Emirates
- National Health Insurance Company - Daman - Don't 'treat' yourself to antibiotics - FP7/Dubai - United Arab Emirates
- National Institute for Blood Transfusion & Untold Festival - Pay With Blood - UM - Romania
- Off the Street Club - Hope is Tougher - Energy BBDO - United States
- Persil - The Radicalisation of Persil: How prisoners helped us restore conviction in the brand - MullenLowe - United Kingdom
- SPC/Goulburn Valley/Ardmona - #MyFamilyCan - Leo Burnett Melbourne - Australia
- Surf Excel - When Embracing Dirt Became An Act Of Faith - MullenLowe Lintas Group - India
- Coca-Cola - A World of We - FP7/Dubai - United Arab Emirates
- The New Zealand Heart Foundation - The Heart Attack Act - Barnes, Carmur & Friends Dentsu - New Zealand
- U by Kotex - It's Not My Period - Ogilvy, Mindshare - Canada
- Whirlpool - Care Counts: Brand Purpose Can Make a Difference - DigitasLBi - United States

The winners of the inaugural WARC Awards will be announced shortly.

More information on WARC Awards and all the shortlisted entries can be found here and on the WARC at www.warc.com/warcawards.prize.

Contact:
Amanda Benfell
PR Manager, WARC
Email: amanda.benfell@warc.com
Tel: +44 (0) 20 7467 8125


Topic: Press release summary
Source: Warc

Sectors: Media & Marketing, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Warc Related News
2024年4月26日 18時30分 JST
UK advertising reports GBP36.6bn spend in 2023
Apr 26, 2024 17:30 HKT/SGT
UK advertising reports GBP36.6bn spend in 2023
Nov 10, 2023 10:07 HKT/SGT
Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
Oct 13, 2023 08:06 HKT/SGT
WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report
Oct 4, 2023 20:22 HKT/SGT
WARC expands global strategy and effectiveness awards with five new regional competitions
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575