|Tuesday, 23 April 2019, 21:30 HKT/SGT|
|- Exclusive The Rainbow, Data vs Car, The Impact Of Fearless Girl are top campaigns for creativity, effectiveness and media|
- BBDO New York is top agency. BBDO Worldwide is top network
- VIA Rail is top brand. Procter & Gamble is top advertiser
US, Apr 23, 2019 - (ACN Newswire) - WARC has today released the results of North America's 'Best of the Best', a report showcasing US and Canada's top campaigns and best all-round performing agencies and brands across creativity, effectiveness and media excellence based on the results of this year's WARC Rankings.
WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmark of marketing success.
To compile North America's Best of the Best 2019, WARC has combined North America's results from each of this year's WARC Rankings -- Creative 100, Effective 100, Media 100 -- compiled from performances in award shows during 2018.
VIA Rail's Data vs. Car, ranked #3 in the overall Media 100, has topped the brands list in North America. Touche! Montreal, responsible for the campaign, is the only Canadian agency to feature in the North America list, and is in third place.
Procter & Gamble takes first place in the Advertisers ranking. The company's success originates from its advertising for a wide range of brands including the P&G brand itself, via its successful campaign, The Talk.
BBDO New York tops the North America agency ranking with success from campaigns such as The Talk and Evan.
Consequently, BBDO Worldwide ranks #1 for agency networks in North America with the bulk of its points coming from work by BBDO offices in New York and Toronto and Energy BBDO Chicago.
Amy Rodgers, Managing Editor, Research & Rankings, WARC, says: "North America consistently delivers marketing that is highly successful for its creativity, effectiveness and media innovation. In this report we highlight its performance across the three WARC rankings, putting a spotlight on the campaigns and companies that champion North America's ad industry leading the way to future successes."
See Tables of North America's best of the best campaigns and companies 2019.
A summary report of North America's best of the best campaigns and companies can be downloaded from eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-Americas-Sample-Regional-Report.html
Other geographical 'Best of the Best' reports are available for:
Australia and New Zealand: u-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-ANZ-Sample-Regional-Report.html
Latin America: eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-LATAM-Sample-Regional-Report.html
The full reports are available to WARC subscribers and include the top ten for each table and case studies of the top ranked North American campaigns. For more information visit https://www.warc.com/rankings
- your global authority on advertising and media effectiveness
WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.
WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.
WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.
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Topic: Press release summary
Sectors: Media, Advertising
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