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Thursday, 3 March 2016, 10:00 HKT/SGT

Source: APAC Effie Awards
136 Finalists to Contend at the APAC Effie Awards 2016

SINGAPORE, Mar 3, 2016 - (ACN Newswire) - 136 entries have made it as finalists and will be contending for metals at the Asia Pacific Effie Awards 2016.

Each of these finalists have been through two rounds of rigorous judging by an expert jury comprising 130 senior level advertising and marketing professionals from agencies and clients across the region. Leading the jury are the 2016 Awards Chairman, Cheuk Chiang and 5 Heads of Jury - Anthony Wong of Ogilvy & Mather Group, Nagesh Alai of FCB, Richard Murphy of McDonalds Corporation, Sandeep Seth of P&G and Michelle Guthrie, who has since left Google Asia Pacific.

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016. The finalists are represented by agencies from 15 countries, with the greatest number of entries from India.

Dominating the list of finalists are entries from Ogilvy & Mather, Mullen Lowe and BBDO. Others agency networks that contributed several entries on the list include McCann, TBWA, Grey Group and Barnes, Catmur & Friends.

The APAC Effie Awards honours the region's most outstanding marketing communication works that have proven results in meeting strategic objectives and is known by the advertisers and agencies as the gold standard in marketing effectiveness.

Award Chairman, Cheuk Chiang commented, "It is inspiring to see such a great calibre of entries, achieving compelling results and rooted in strategic innovation. This year, the jury has been tougher in our evaluation of the work, so entries which have made it to this stage are indeed campaigns which have demonstrated truly outstanding results and excellence in effectiveness. APAC Effie is the industry symbol when it comes to excellence in marketing effectiveness and the high standard of finalists clearly demonstrates that. Congratulations to all the finalists."

Winners will be announced at the Awards Gala, which will be held at Intercontinental Singapore, Grand Ballroom on 21 April 2016. For more information, please visit www.apaceffie.com.

About APAC Effie Awards

Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region's most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

About The Confederation of Asian Advertising Agency Associations (CAAAA)

CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.

About Tenasia Group

Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.

Tenasia Group Pte Ltd

Shanice Soh, Marcom Manager
T: +65-6338-7739 / M: +65 9431 3487
E: [email protected]

Chua Bee Hong, Executive Director
T: +65 6338 7739 / M: +65 9271 0900 
E: [email protected]

Source: APAC Effie Awards

Topic: Press release summary
Sectors: Film & Video, Broadcast, Film & Sat, Advertising
From the Asia Corporate News Network

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