English | 简体中文 | 繁體中文 | 한국어 | 日本語
Monday, 18 March 2019, 13:00 HKT/SGT
Share:
    

Source: Paul Penders
Global Beauty Brand Paul Penders Launches in Asia

SINGAPORE, Mar 18, 2019 - (ACN Newswire) - Just like its collection of natural skin and hair care products, the globally renowned natural brand Paul Penders is rejuvenating its presence in Asia with new products, a new team, and new distributors.

The roots of Paul Penders International began in 1903 in Holland where Paul Penders' grandmother developed an organic botanical formula for skin - she called it LevensEssentie, or "Essence of Life" in Dutch. LevensESSENTIE serves as the base for the company's natural, organic beauty and skin rejuvenation formulas, including skin and hair care products for babies and men, as well as perfumes.

In 1959, Penders created non-emulsified shampoos that were embraced by his customers. When a cosmetic chemist suggested he add chemical emulsifiers to enable the shampoo to work better, customers didn't like it. So, he went back to his original formula and vowed to put customers first.

In 1980, the Dutch Government issued an ultimatum to the company - test on animals or close the manufacturing facilities. Penders relocated to the US. In 1982, he led the "cruelty free" consumer education initiative after the FDA permitted the company to produce formulas not tested on animals. In 1985, after reading reports about serious health concerns stemming from chemical FD&C colors in lipsticks, Penders removed all chemical colors from its color cosmetics, and was the first cosmetics company to do so.

Since then, Paul and his son Bastiaan, who now serves as the director of US and Singapore operations of Paul Penders International, have launched new products containing botanical ingredients from around the globe.

Last year, Paul Penders International launched a unique manufacturing facility in the Himalayas, where products are now being made under a World Health Organization-GMP license, and using the abundant crystal clear, pure Himalayan mountain water. The products featuring 100% pure mineralized snow meltwater filtered down for more than 20 years from Mount Everest. This year, the company has launched a new vegan color cosmetics line made with the Himalayan mountain water. All Paul Penders' products are cruelty free, certified vegan, Halal and EWG verified.

Paul Penders Cosmetics are on the market almost 50 years and sold worldwide. In 2018, the company opened locations in India and Singapore to grow sales.

"With the new partnerships in India and Singapore, we felt it was the right time to expand in Asia with the highest quality skincare and cosmetics available," commented Bastiaan Penders. "The Asian market is experiencing both excitement and tremendous growth in vegan skin/hair care for the whole family, and our products are more attractive and suitable than ever for this market. The Asian consumers are more and more aware about the danger of chemicals in personal use products and are searching for safe products. Many people have allergic reactions due to environmental issues & chemical skincare and are looking for natural solutions. With our own R&D and independent certifications we can assure all our ingredients are safe to use. Our cosmetics are constantly monitored on safety and comply with the strictest regulations in world-wide. With our presence in Singapore we will be able to better serve distributors, retailers and consumers in Asia."

Paul Penders International wants to get in contact with importers/distributors in all Asian countries and build together on a strong market for truly natural vegan cosmetics. More information on the website www.paulpenders.com or email to [email protected]

Contact:
Bastiaan Penders
[email protected]
www.paulpenders.com

Topic: Press release summary
Sectors: Fashion/Apparel, Media & Marketing, Retail/eCommerce, Local, Watches/Jewelry, Cosmetics/Spec.Chem
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
Jaguar Mining Reports Second Quarter 2020 Financial Results  
Aug 7, 2020 06:00 HKT/SGT
INDONESIA: Finding the Right Momentum for 'BUMN Go Global'  
Aug 6, 2020 20:00 HKT/SGT
Milestone for Biowin's Rapid COVID-19 Nucleic Acid Detector  
Aug 6, 2020 16:00 HKT/SGT
SDK to Record Operating/Non-operating Expenses for Acquisition of Hitachi Chemical's Shares, and Extraordinary Loss  
Aug 6, 2020 15:00 HKT/SGT
Mitsubishi Corporation: Trials of "KnowRoute", AI-Controlled On-Demand Bus Service to Commence in Shiojiri City, Nagano Prefecture  
Aug 6, 2020 12:36 HKT/SGT
Kidsland LEGO Certified Online Store Records Strong Sales on First Day of Operationa, Turnover Exceeds HK$4 Million in Single Day   
Aug 6, 2020 08:30 HKT/SGT
Honda's Consolidated Financial Summary for the Fiscal Q1 Ended June 30, 2020 and Forecasts for the FY Ending March 31, 2021  
Aug 5, 2020 17:45 HKT/SGT
DENSO Establishes Pittsburgh Innovation Lab to Accelerate Automated Driving R&D  
Aug 5, 2020 15:09 HKT/SGT
Fujitsu Enhances VPS Series to Drive DX for Production Preparation Tasks  
Aug 5, 2020 11:30 HKT/SGT
Mitsubishi Corporation: R&D on Use of CO2 in Concrete  
Aug 5, 2020 10:13 HKT/SGT
More Press release >>
 Events:
More events >>
Copyright © 2020 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6653 1210 | Tokyo: +81 3 6859 8575