|
|
|
|
|
SINGAPORE, Mar 18, 2019 - (ACN Newswire) - Just like its collection of natural skin and hair care products, the globally renowned natural brand Paul Penders is rejuvenating its presence in Asia with new products, a new team, and new distributors.
The roots of Paul Penders International began in 1903 in Holland where Paul Penders' grandmother developed an organic botanical formula for skin - she called it LevensEssentie, or "Essence of Life" in Dutch. LevensESSENTIE serves as the base for the company's natural, organic beauty and skin rejuvenation formulas, including skin and hair care products for babies and men, as well as perfumes.
In 1959, Penders created non-emulsified shampoos that were embraced by his customers. When a cosmetic chemist suggested he add chemical emulsifiers to enable the shampoo to work better, customers didn't like it. So, he went back to his original formula and vowed to put customers first.
In 1980, the Dutch Government issued an ultimatum to the company - test on animals or close the manufacturing facilities. Penders relocated to the US. In 1982, he led the "cruelty free" consumer education initiative after the FDA permitted the company to produce formulas not tested on animals. In 1985, after reading reports about serious health concerns stemming from chemical FD&C colors in lipsticks, Penders removed all chemical colors from its color cosmetics, and was the first cosmetics company to do so.
Since then, Paul and his son Bastiaan, who now serves as the director of US and Singapore operations of Paul Penders International, have launched new products containing botanical ingredients from around the globe.
Last year, Paul Penders International launched a unique manufacturing facility in the Himalayas, where products are now being made under a World Health Organization-GMP license, and using the abundant crystal clear, pure Himalayan mountain water. The products featuring 100% pure mineralized snow meltwater filtered down for more than 20 years from Mount Everest. This year, the company has launched a new vegan color cosmetics line made with the Himalayan mountain water. All Paul Penders' products are cruelty free, certified vegan, Halal and EWG verified.
Paul Penders Cosmetics are on the market almost 50 years and sold worldwide. In 2018, the company opened locations in India and Singapore to grow sales.
"With the new partnerships in India and Singapore, we felt it was the right time to expand in Asia with the highest quality skincare and cosmetics available," commented Bastiaan Penders. "The Asian market is experiencing both excitement and tremendous growth in vegan skin/hair care for the whole family, and our products are more attractive and suitable than ever for this market. The Asian consumers are more and more aware about the danger of chemicals in personal use products and are searching for safe products. Many people have allergic reactions due to environmental issues & chemical skincare and are looking for natural solutions. With our own R&D and independent certifications we can assure all our ingredients are safe to use. Our cosmetics are constantly monitored on safety and comply with the strictest regulations in world-wide. With our presence in Singapore we will be able to better serve distributors, retailers and consumers in Asia."
Paul Penders International wants to get in contact with importers/distributors in all Asian countries and build together on a strong market for truly natural vegan cosmetics. More information on the website www.paulpenders.com or email to info@paulpenders.com
Contact:
Bastiaan Penders
info@paulpenders.com
www.paulpenders.com
Topic: Press release summary
Source: Paul Penders
Sectors: Fashion & Apparel, Media & Marketing, Retail & eCommerce, Regional, Watches & Jewelry, Cosmetics, Spec.Chem
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| |
Latest Press Releases
TransNusa Becomes First Indonesian Airline to Receive Additional Flight Frequencies from World-Renowned Changi Airport in 2026
Mar 25, 2026 10:00 HKT/SGT
|
|
|
GA-ASI's UK and Japan MQ-9B Programs Are Honored With Excellence Awards from Aviation Week
Mar 25, 2026 07:00 HKT/SGT
|
|
|
Scandium Mining Releases Updated Presentation Showcasing Its Only Shovel-Ready Primary Scandium Deposit
Mar 24, 2026 20:29 HKT/SGT
|
|
|
Baguio Green Group (Stock Code: 01397) Announces 2025 Annual Results, Profit surges 72% to HK$97 million, Hits historical high since listing
Mar 24, 2026 20:02 HKT/SGT
|
|
|
USPA Global and ESPN Expand Relationship with Chris Fowler for 2026 High-Goal Polo Championships
Mar 24, 2026 19:00 HKT/SGT
|
|
|
SinoMab (03681.HK) Achieves Approximately 43.3% Year-over-Year Decrease in Annual Losses for 2025, Marking Significant Progress in Pipeline Advancement
Mar 24, 2026 17:53 HKT/SGT
|
|
|
HIES introduces plant-based lubricant that reduces air compressor lifecycle CO(2) emissions by 40%
Tuesday, March 24, 2026 5:07:00 PM
|
|
|
Dida Inc. (02559.HK) Announced 2025 Annual Results, RMB 138 Million Adjusted Net Profit
Mar 24, 2026 14:23 HKT/SGT
|
|
|
Fujitsu and Umios conduct joint pilot project for electronic traceability system to visualize seafood distribution
Tuesday, March 24, 2026 1:01:00 PM
|
|
|
TINGYI (CAYMAN ISLANDS) HOLDING CORP. Business Momentum Sustained in 2025, United for a New Journey, with GPM Rising to 34.8%, Profit Attributable to Shareholders Up 20.5% YoY
Mar 24, 2026 10:31 HKT/SGT
|
|
|
|
|
More Press release >> |
|
|
|
