English | 简体中文 | 繁體中文 | 한국어 | 日本語
Tuesday, 23 April 2019, 11:45 HKT/SGT
Share:
    

Source: Warc
Asia's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019
- No Conditions Apply, Turning KFC into Gamers' Playground and Let's Make Viral Products Instead! are Asia's top campaigns for creativity, effectiveness and media
- Mindshare Shanghai is top agency. Mindshare Worldwide is top network
- KFC is Asia's top brand. Unilver is top advertiser

Asia, Apr 23, 2019 - (ACN Newswire) - WARC has today released the results of Asia's 'Best of the Best', a report showcasing the region's top campaigns and best all-round performing Asian agencies and brands across creativity, effectiveness and media excellence based on the results of this year's WARC Rankings.









WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmark of marketing success.

To compile Asia's Best of the Best 2019, WARC has combined Asia's results from each of this year's WARC Rankings -- Creative 100, Effective 100, Media 100 -- compiled from performances in award shows during 2018.

Whilst Mindshare Shanghai takes the top spot for the best agency in Asia across the WARC Rankings, there are six Indian agencies in the top ten.

The majority of the Indian campaigns from the Asian rankings deal with societal issues such as hygiene, disabilities and illness, and gender discrimination. One standout campaign from India is Carvaan's Let's Make Viral Products Instead!, which ranks #1 in the Asian rankings as well as in the overall Effective 100 rankings.

KFC has been ranked the best brand overall with campaigns featuring in two of the three Asia rankings. This boosts its owner Yum! Brands into second place in the top Advertisers table through the performance of a range of brands including Lifebuoy and Marmite.

Amy Rodgers, Managing Editor, Research & Rankings, WARC, says: "We've deep-dived into the rankings putting a spotlight on the campaigns, and the companies behind them, that champion Asia's ad industry across creativity, effectiveness and media innovation. These successes will provide inspiration that will lead to future triumphs in such a culturally rich and diverse region."

Asia's best of the best campaigns and companies 2019 are the following (see tables here):

A summary report of Asia's best of the best campaigns and companies can be downloaded from eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-Asia-Sample-Regional-Report.html

Other geographical 'Best of the Best' reports are available for:
Australia and New Zealand: eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-ANZ-Sample-Regional-Report.html
Europe: eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-Europe-Sample-Regional-Report.html
Latin America: eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-LATAM-Sample-Regional-Report.html
North America: eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-Americas-Sample-Regional-Report.html
UK: eu-lon09.marketo.com/lp/785-GVO-306/Read-WARC-Rankings-2019-UK-Sample-Regional-Report.html

The full reports are available to WARC subscribers and include the top ten for each table and case studies of the top ranked campaigns. For more information visit www.warc.com/rankings

Contact:
Amanda Benfell
Head of PR & Press
+44 20 7467 8125
amanda.benfell@warc.com


Topic: Press release summary
Source: Warc

Sectors: Media & Marketing, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Warc Related News
2024年4月26日 18時30分 JST
UK advertising reports GBP36.6bn spend in 2023
Apr 26, 2024 17:30 HKT/SGT
UK advertising reports GBP36.6bn spend in 2023
Nov 10, 2023 10:07 HKT/SGT
Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
Oct 13, 2023 08:06 HKT/SGT
WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report
Oct 4, 2023 20:22 HKT/SGT
WARC expands global strategy and effectiveness awards with five new regional competitions
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575