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| Friday, 12 November 2010, 02:19 HKT/SGT | |
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SHANGHAI, Nov 12, 2010 - (ACN Newswire) - The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May at the Pudong Shangri-La hotel in Shanghai, China.
The Asian Marketing Effectiveness Festival is the region's must-attend effectiveness event, attracting senior marketers, heads of agencies, brand pioneers, consumer and customer insight professionals and media owners.
During the two-day festival, delegates will have opportunities to learn and be inspired by the greatest minds in the field, see showcases of the best in marketing effectiveness, and honour the winning work at the Asian Marketing Effectiveness Awards ceremony. This year's theme of 'unpacking effectiveness' will set about to examine what effectiveness means in the modern day marketing environment.
The content programme for 2011 is being devised in collaboration with the festival's Content Committee of ten leading industry figures led by Charles Wigley, Chairman of BBH Asia. A series of topical seminars and breakout workshop sessions will take place during the two-day event.
Entries for the 9th Asian Marketing Effectiveness Awards, which form part of the festival, can now be submitted at www.ame.asia. Judged by a panel of industry experts, the winners will be revealed at the prestigious awards ceremony on the evening of 13 May 2011 at the Pudong Shangri-La, honouring effective brand building from the Asia-Pacific region. In 2010, over 400 submissions were entered into the AME awards making it the largest regional marketing effectiveness competition in the region.
"Building on the importance and prestige of the AME awards, the Asian Marketing Effectiveness Festival will offer attendees a learning and discussion forum for marketing effectiveness and brand development as well as a networking platform for the industry," said Tim Waldron, Managing Director of Haymarket Asia. "We look forward to working with Cannes Lions, our joint venture partner in developing another great event for the region," he added.
Register to attend the 2011 festival on www.ame.asia from 17 November 2010.
Key Dates -
Entries: now open
Delegate registration: open from 17 November 2010
Entries deadline: 11 March 2011
Festival: 12 & 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC
About The Asian Marketing Effectiveness Festival
The Asian Marketing Effectiveness Festival is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and workshops, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The Asian Marketing Effectiveness Awards, from which the festival has grown, are now in their 9th year, and honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The awards receive over 400 entries each year and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. www.ame.asia.
Contact:
Amanda Benfell,
PR & Press Manager
amandab@canneslions.com
Tel: +44-20-7728 4040
www.ame.asia
Topic: Trade Show or Conference
Sectors: Broadcast, Film & Sat
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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