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Monday, 13 August 2012, 11:00 HKT/SGT
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Source: Spikes Asia
2012 Spikes Asia Campaign Created by JWT Singapore

SINGAPORE, Aug 13, 2012 - (ACN Newswire) - Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, has partnered with JWT Singapore for the third year running to produce the 2012 marketing campaign.

"As a Festival that celebrates creativity, it's important that the Spikes Asia branding is regenerated each year to remain fresh and relevant. We're delighted that we could partner with JWT Singapore again for this campaign, which is currently running across the region", said Myriam Coupard, Festival Director Spikes Asia.

The team behind the work included Valerie Cheng, Executive Creative Director, Laurent Pastorelli, Art Director and Elrid Carvalho, Senior Copywriter, all three being from JWT Singapore, an agency that took home bronze trophies in both the Design and Media categories at last year's Spikes Asia Awards. The campaign sees three different design executions currently running across the Asia Pacific region, 'Lift', 'Bread' and 'Lighter' which all celebrate ideas that changed the world.

Commenting on the thoughts behind the campaign Valerie Cheng of JWT Singapore said, "These are exciting times in advertising for agencies and clients. We are seeing more campaigns and ideas, which actually changes people's behavior and has an effect on people's lives. Actually, it is not difficult to find inspiration when we are surrounded by such brilliance every day. It's easy to dismiss something as common as the elevator and forget that it was once someone's amazing idea."

Spikes Asia takes place from 16-18 September at Suntec Singapore. Anyone wishing to attend the Festival can register through the website. Further details can be found at www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell
PR & Press Manager
Spikes Asia Festival of Creativity 
Tel: +44 20 7728 4040
www.spikes.asia


Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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