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Thursday, 23 August 2012, 22:10 HKT/SGT
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Source: Lubrizol
Lubrizol Personal Care Enhances Market Focus
Malte Ruffing promoted to global hair care marketing manager

CLEVELAND, Ohio, Aug 23, 2012 - (ACN Newswire) - The Lubrizol Corporation announces the promotion of Malte Ruffing to global marketing manager, hair care. Ruffing, who brings more than 10 years of technical, sales, and marketing experience in the business to his new role, joins Marie Ollagnier and Timothy Roach as part of the marketing team responsible for setting long-term growth strategies for the hair care, skin care, and bath and shower markets respectively. These changes will enhance Lubrizol's ability to focus on end use market trends and unmet needs, accelerate product innovation, and define the long-term strategies that will drive the business.

In his new position, Ruffing will lead strategy development and implementation to drive profitable growth in Lubrizol's hair care ingredients business, which includes leading global brands such as Carbopol(R) rheology modifiers, MerquatTM and SensomerTM conditioning polymers, and FixateTM styling polymers. Based out of Frankfurt, Germany, he will work closely with the R&D, product platform and sales teams around the world to lead innovative growth programs based on new products, formulated solutions and focused sales development.

Vince Misiti, global business director, personal care says "The addition of Malte to our team not only completes a very strong global marketing team, but also enhances our overall leadership in the personal care business. The team's broad and complementary skill sets will enable us to provide innovative and valuable solutions to make our customers more successful."

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol's industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers' products, while reducing their environmental impact.

With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2011 were $6.1 billion. For more information, visit www.lubrizol.com .

All marks are owned by The Lubrizol Corporation.

Media Contact
Amy Dolzine
Lubrizol Advanced Materials, Inc.
9911 Brecksville Road, Brecksville, Ohio, 44141
+1-216-447-6117
Website: www.lubrizol.com/personalcare

Tim Roach: http://hugin.info/143680/R/1634105/524564.jpg
Malte Ruffing: http://hugin.info/143680/R/1634105/524562.jpg
Marie Ollagnier: http://hugin.info/143680/R/1634105/524563.jpg


This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Lubrizol via Thomson Reuters ONE

Topic: Press release summary

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