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Thursday, 2 May 2013, 17:30 HKT
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Source: CASBAA
Thailand in View 2013: Changing the Digital Landscape

Bangkok, May 2, 2013 - (ACN Newswire) - CASBAA returns to Thailand to host an in depth forum examining the multichannel TV industry in the country with Thailand in View 2013, 30 May at Centara Grand & Bangkok Convention Centre at CentralWorld.

"We are turning the spotlight again on the vibrant multichannel TV market in Thailand," said Christopher Slaughter, CEO, CASBAA. "With a thriving broadcasting industry brimming with opportunity and possibilities, Thailand is an emerging market with a promising future and this forum will explore the potential and examine the pitfalls of broadcasting in the country."

With over 22 million TV households in Thailand, multichannel TV's 65% household penetration translates into 14.3 million households or 45 million people (source Nielsen). Cable and satellite TV penetration has tripled over the last three years, due in part, to the government's decision to allow advertising on pay-TV and local cable and falling satellite dish prices.

In the news, the ongoing English Premier League rights negotiations, digital terrestrial TV broadcasting licensing and the ongoing battle with the NBTC's "must-carry" rule over sporting events have dominated the headlines recently.

Built around current issues affecting the country now, Thailand in View 2013 has created an agenda that is both topical and timely with panels including:

-- The Neighborhood is Getting Crowded -- Digital Terrestrial Licensing and its effects on the CabSat Ecosystem
-- It's about the Money, Money, Money -- Advertising on CabSat TV in Thailand
-- Meeting Diverse Demands -- New Content for Thailand
-- Driving Take-Up of CabSat Platforms in Thailand -- Is Football Really the Key?
-- Thailand's New Regulatory Framework -- Is it Promoting Growth?
-- The Times They Are A-Changing... and People Watch TV Differently

Lending their expertise and sharing their insights, a local and international roster of industry leaders will spearhead the discussion through keynote addresses, panels and conversations. Guests at this year's forum include Dr. Natee Sukonrat (Vice Chairman, Broadcasting Committee, National Broadcasting and Telecommunications Commission), Sompan Charumilinda (Executive Vice Chairman, True Visions), Nilufar Fowler (MD, Mindshare), Nadia Hwang (Executive Director, Regional Entertainment Advertising Sales, Turner International Asia Pacific), Adisak Limprungpatanakij (President, Nation Broadcasting Corporation PCL), Niphon Naksompop (Chairman, Satellite Television Association (Thailand)), Adrian New (MD Asia-Pacific, Chelsea Football Club), Jiradej Nusthit (SVP, Chief of Strategic and Corporate Planning, Cable Thai Holding), Sinthu Peatrarut (MD, Media Client Leadership Thailand, Nielsen), Wannee Ruttanaphon (President, Media Agency Association of Thailand (MAAT); Chairman, IPG Mediabrands), Thinakorn Thianprathum (GM, Me Television Co., Ltd.), Dr. Pana Thongmeearkhom (Executive Committee, Broadcasting and Telecommunications Research and Development Fund for the Public Interest) and many others.

In conjunction with the Forum, CASBAA will also be releasing an updated Thailand in View country report with the most up-to-date information on Thailand's exciting pay-TV market and containing important TV industry data and regulatory information.

Thailand in View 2013 is generously supported by Presenting Sponsor True Visions and by Sponsors Conax, Irdeto and Thaicom.

For more information please visit www.casbaa.com .

About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across 17 geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 470 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members, and more information, please visit www.casbaa.com.

Contact:
Desmond Chung
PR & Communications Manager
CASBAA
Tel: +852-3929-1712
Email: desmond@casbaa.com


Source: CASBAA

Topic: Trade Show or Conference
Sectors: Broadcast & Media, Satellite
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