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| Friday, 2 August 2013, 07:20 HKT/SGT | |
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Source: MediaMind | |
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NEW YORK, N.Y., Aug 2, 2013 - (ACN Newswire) - MEC, a leading global media agency network, and DG (NASDAQ: DGIT), the world's leading multiscreen ad management company, announced today that a recent Citibank Platinum Reward online campaign increased its conversion rate by 42 percent using DG MediaMind's Smart Versioning dynamic creative optimization (DCO) tool. Designed to handle multiple creative refreshes and targeted messaging for specific audiences, Smart Versioning also cut the production time of the Citibank campaign in half.
With creative developed by Splash Interactive MY, the Citibank Platinum Reward campaign is a complex, online campaign targeted at multiple audiences. The retargeting campaign promoted the diverse benefits of using the new Citibank Reward Platinum card for shopping, dining, travel, home appliances and automotive purchases, with the goal of generating new credit card applications.
In the highly competitive world of financial services and retail banking, constant changes in offers, rates and government regulations make long-term planning and commitments very restrictive.
"Considering the time it takes to turn around major changes in campaign advertising messages, at MEC, we are always keen to find the most efficient way of producing high-caliber results using cutting-edge technology such as Smart Versioning," said Nicholas Goh, Associate Digital Director, MEC Malaysia.
The MEC and Splash Interactive teams used Smart Versioning to automatically optimize the campaign by serving the creative that delivered the most clicks and leads. Once the user signed up for the Citibank Platinum credit card, post-conversion banners were served highlighting other benefits, reward points and rebates available. This campaign resulted in an increase in total conversions (requests for a credit card application) by 42%, compared to a previous retargeting campaign that did not include optimization.
In addition, the tool allowed the teams to cut down on the overall production time of the campaign. In just three days, Splash Interactive managed to create 87 banner versions using Excel Mass Versioning in the Smart Versioning tool.
About DG
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world's largest hybrid satellite and internet network for broadcast video delivery, the company's unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries. For more information, visit http://www.dgit.com .
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: MediaMind via Thomson Reuters ONE
Topic: Press release summary
Source: MediaMind
https://www.acnnewswire.com
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