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Tuesday, 27 August 2013, 18:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia Helps Up-and-Coming Talent with Four Academies - Young Creative, Young Marketers, 'New' Young Media and 'New' Young Account Executive

SINGAPORE, Aug 27, 2013 - (ACN Newswire) - The Spikes Asia Festival of Creativity is set to invest in the future of the creative communications industry with four academies that will run throughout the 2013 Festival: the Young Creatives Academy, the Young Marketers Academy, the Young Media Academy and the Young Account Executive Academy.

Launching this year, the Young Media Academy will offer media professionals, aged 28 or under, the chance to be part of a structured three-day programme. Themed around creativity in media, the academy will demonstrate the value and execution of creativity in media channels, whilst providing a greater understanding of Asia Pacific's media and advertising community. The programme will be led by mentor Philip Talbot, outgoing CEO of ZenithOptimedia APAC and Founder & CEO of Asia Communication Expertise. He has had over 25 years advertising experience and is widely regarded in the industry for his breadth of knowledge, strategic insight and leadership.

Another new academy for 2013 is the Young Account Executive Academy which will be led by course mentor John Wright, whose career spans leading agencies J. Walter Thompson, Young & Rubicam, Ogilvy & Mather, Chiat Day Mojo, The Campaign Palace in Australia, the UK, Saudi Arabia and Bahrain. He is a part time lecturer/tutor in advertising strategy, principles and practice at the University of Technology Sydney. The programme, intended for account executives aged 28 and under, will focus on how to build stronger client relationships but also provide a deeper understanding of how creativity is making a difference for both client and agency.

Attendees will benefit from three days of bespoke learning experiences incorporating exclusive presentations from industry leaders.

McCann Worldgroup will sponsor the inaugural Young Account Executive Academy and speaking about their position, Charles Cadell, President McCann WorldGroup Asia Pacific, says, "Given the ever growing scarcity and thirst for talent in Asia, it is critical for the success of our industry that we treat talent development as a primary mandate. McCann is determined to be a leading creative powerhouse across the region and one element of this is to ensure that our suits are as committed and driven as our Creative teams to achieve this goal."

Open to 15 students aged 23 and under, the Young Creative Academy will once again return to Spikes Asia. Across three-days, students will immerse themselves in a tailored programme that will include dedicated tutorials from recognised industry figures. Noor Azhar, Senior Lecturer in Visual Communication and Media Design at the Singapore Polytechnic Design School, will mentor the students. Before lecturing, Noor practiced advertising as an art director at CreAds Advertising and Batey Ads and then went on to set up integrated brand communications agency Just Media (now JM Asia). Noor has tutored the Academy since 2009. Cheil, sponsors of the academy since its launch in 2009, will sponsor the academy for the fifth year.

Completing the academy line-up, the Young Marketers Academy will offer marketers and brand managers who are working at client companies and are aged 30 and under, an exploration into the importance of why creativity matters to brands today. The programme includes identifying trends, exploring how creativity increases effectiveness and discussing the client/agency relationship. The group will be mentored by Joe Talcott whose marketing experience stretches nearly three decades, including seven years at News Corporation in Australia, most recently as Chief Creative for NewsLab, a creative division of News Limited. He has also worked for 17 years with McDonald's in markets across the world, including Chicago where he worked on the launch of the 'I'm lovin' it' campaign as global marketing and director. Today he heads CREATISM.IS, a business that helps marketers and their agencies to connect to produce superior communications.

Sponsoring the Young Marketers Academy will be Dentsu. "At Dentsu, we believe creativity is key to driving long-term customer engagement for brands. As a 112-year old company that was built around innovation, we are committed to investing in talent as the future of our industry for tomorrow. The ability to successfully apply creativity in every aspect of marketing is extremely valuable to young professionals today," says Dick van Motman, Chairman and CEO, Dentsu Network/Asia. "It's a skill that will never grow old because of the role it plays in the success of a campaign, career or an organisation. The Young Marketers Academy will give participants a fresh perspective on creativity through experts who have been successful at harnessing it in their careers."

About the academies, Steve Latham, Director of Talent & Training at Lions Festivals says, "Year on year Spikes Asia has been growing and we believe it important that investment in the future of the industry should be part of this growth. These academies represent four key areas of the industry and offer an unbeaten opportunity to not only learn from unique presentations, but to do this against a backdrop of intensive creativity whilst benefitting from all that the Festival has to offer."

Further information on the academies along with details of prices can be found on the website at http://www.spikes.asia/talent_training/. Anyone wishing to request a place should contact Steve Latham at [email protected]. Spikes Asia will take place from 15-17 September at Suntec, Singapore and will offer outstanding content, networking opportunities and inspiration, culminating in the much anticipated Spikes Asia Awards. Delegate registration is currently open and further details can be found on the website www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell, Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
[email protected]
www.spikes.asia



Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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