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Wednesday, 28 August 2013, 14:24 HKT/SGT
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Source: Spikes Asia
Spikes Asia Launches TechTalk
Sponsored by Medialink in Partnership with Omnicom Media Group

SINGAPORE, Aug 28, 2013 - (ACN Newswire) - The Spikes Asia Festival of Creativity, Asia Pacific's premier festival and awards for the creative communications and advertising industry, taking place 15-17 September in Singapore, will launch TechTalk this year, a new stream of technology content presented by innovative tech companies from across APAC.

TechTalk, a collaboration between Spikes Asia and MediaLink, in partnership with Omnicom Media Group, including PHD and OMD, will present a total of six curated talks, two per day, during the festival, from leaders of APAC's most forward-thinking digital media and marketing companies. Delegates will meet and hear from the people behind emerging technologies who will showcase their products to the creative and media communities providing awareness of new digital tools and fostering new ideas of innovative product marketing.

"With emerging companies either based in Asia or looking to Asia for expansion, TechTalk will play a key role in the programming line-up at Spikes. The fast-changing communications industry constantly embraces new forms of technology in its quest to produce more creative brand communications for its clients. TechTalk will provide this informative platform essential for business growth," says Terry Savage, Chairman of Lions Festivals.

TechTalk, launched by Cannes Lions in collaboration with MediaLink in 2012 was again featured as part of the official programme this year presenting sessions on topics ranging from native advertising to content tech to a focus on screens and interactivity from companies such as Outbrain, Machinima, Maker, Vibrant, Shazam, PubMatic, Conde Nast Entertainment, Paramount Pictures, Tremor Video, and the NY Post.

TechTalk at Spikes will continue this tradition with innovative solutions from companies like Trinax, which uses proprietary technology to address smart media and digital signage technologies, as well as Videology, an enterprise technology company that allows brands, agencies and media companies to plan and execute video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media. Amobee also adds to the line-up; a division of SingTel's Digital L!fe Group; Amobee defines digital advertising and offers end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide; it enables large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI.

"Given the success at Cannes Lions, we are 'taking the show on the road' and expanding TechTalk to Spikes Asia, says Michael Kassan, CEO of MediaLink. Our partnership with Lions Festivals and now with Omnicom Media Group, enables us to further the mission of TechTalk. Marketing innovation and excellence are at the core of both of these organizations. Creating, and now expanding, TechTalk is an extension of MediaLink's mission of partnering with world-class companies to help them 'rise above the noise'."

Cheuk Chiang, CEO of Omnicom Media Group, Asia Pacific, adds, "We are excited to be partnering with MediaLink to bring the best up and coming communications technology companies to Spikes Asia. Omnicom Media Group and its brands OMD, PHD and M2M have always believed in supporting new and innovative companies that bring fresh ways of working to our clients. Driving innovation has and will always be at the heart of what we do, so supporting these young companies is important to us."

As well as presenting an unrivalled creative content platform, Spikes Asia offers outstanding learning, inspiration and networking opportunities and will culminate in the much anticipated Spikes Awards. Delegate registration is currently open and further details can be found on the website www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell, Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
[email protected]
www.spikes.asia


Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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