|Wednesday, 18 September 2013, 06:25 HKT/SGT|
GENEVA / SAN FRANCISCO, Sept 18, 2013 - (ACN Newswire) - WISeKey, the Official Fan App Supplier of ORACLE TEAM USA, the sailing syndicate preparing to defend the 34th America's Cup in San Francisco this September, has released Version 2 of the Official ORACLE TEAM USA WISfans(c) app which incorporates links to the new mobile game, the Official PUMA/ORACLE TEAM USA store and fan hub, 3D animation of the team's AC72 racing yacht and more. This is giving fans a unique mobile experience, facilitating full interaction with the American team during the America's Cup Finals.
Yanmar, the official technical partner for ORACLE TEAM USA announced today that Yanmar has entered the partnership between WISeKey and ORACLE TEAM USA for the Official ORACLE TEAM USA WISfans(c) App. Yanmar, a Japanese company with an intimate knowledge of the world's oceans, will provide access via the app to Yanmar engines used by the ORACLE TEAM USA's chase boats during the bid to defend the 34th America's Cup this September.
The ORACLE TEAM USA WISfans(c) app allows fans to follow social posts from the sailors and team, providing even those without social media accounts a means to engage in real-time interaction with their favorite crew members. The app leverages the team's worldwide fan ecosystem (Facebook, Twitter, Instagram, videos, photos, blogs, sponsor-supported social campaigns, etc.) to generate exciting, interactive and relevant content via a secure mobile app, with fun digital features such as biometric resemblance comparisons to ORACLE TEAM USA sailors.
"Through joining forces with WISeKey, we have been able to bring our fan engagement to the next level." said Grant Simmer, General Manager of ORACLE TEAM USA.
"We are very happy to see the app ranking top 100 in USA and with top rankings around the world." said Carlos Moreira, WISeKey Founder and CEO. "WISeKey and ORACLE TEAM USA share a deep belief in integrity, excellence, and the empowering nature of first-rate technology. This partnership confirms WISeKey's commitment to developing its brand in the US market, and repeats the successes achieved during both the 2007 and 2010 America's Cup."
Download the Official ORACLE TEAM USA WISfans(c) App version 2 at: http://wisfans.com/otusa
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Source: WISeKey via Thomson Reuters ONE
Topic: Sponsorship of Event
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