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Wednesday, 9 October 2013, 11:15 HKT/SGT
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Source: Spikes Asia
Spikes Asia Announces New Festival Director

SINGAPORE, Oct 9, 2013 - (ACN Newswire) - Haymarket Media and Lions Festivals are delighted to announce the appointment of Andrea Hayes, currently Group Events Director, Haymarket Media Asia, to the position of Festival Director of Spikes Asia, Digital Asia Festival and Festival of Asian Marketing Effectiveness.

Andrea, who was appointed Acting Festival Director for Spikes 2013 following Myriam Coupard's leave of absence due to health reasons, will take on the role effective immediately to develop and grow the Haymarket Media and Lions Festivals joint venture businesses.

Spikes Asia 2013 saw 4,832 entries from 20 countries compete across 16 different awards categories; close to 1,800 delegates from 30 countries - 12% of which were marketers and media executives; a fantastic content programme of seminars and forums; the launch of the Young Media Academy, the Young Account Executive Academy, Masterclasses, TechTalk and the Production Zone.

"Andrea has played a major contributing factor in growing Haymarket Media's events business in Asia and I have no hesitation in saying that under her leadership our joint venture Festivals business will embark on a new period of growth," says Tim Waldron, Managing Director of Haymarket Media.

Philip Thomas, CEO of Lions Festivals says, "I would like to take this opportunity to thank Myriam for all her hard work and dedication over the last four years. She has been instrumental in driving Spikes Asia since the launch of the Lions Festivals and Haymarket Media joint venture, as well as inaugurating DAF and FAME. We wish her a speedy recovery and look forward to welcoming her back to London."

Myriam will soon be returning to London to take up a position at Lions Festivals.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell
Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
[email protected]
www.spikes.asia


Source: Spikes Asia

Topic: Executive appointment
Sectors: Broadcast
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