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Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
AME's Become Asian Marketing Effectiveness & Strategy Awards as Strategy is Recognised for the First Time in Digital, Data & Analytics and Media
Entries Open from 17 December

SINGAPORE, Dec 11, 2013 - (ACN Newswire) - The Asian Marketing Effectiveness awards, honouring campaigns across Asia Pacific that have achieved results by combining creativity and effectiveness, is adding three new strategy sections that will complement its existing recognition of effectiveness to become The Asian Marketing Effectiveness and Strategy Awards.

The three strategy sections will be Digital Strategy, Data & Analytics and Media Strategy. Each of these three new sections will have its own jury president and jury, which will judge alongside the Effectiveness jury, bringing the total number of juries and their presidents to four.

"The Asian Marketing Effectiveness awards are the most important in the region, and it seems fitting that together with Effectiveness, Strategy is also recognised alongside these important accolades, making winning an AMES even more significant when honouring the best work in the region. By including Strategy at these awards, we are highlighting the increasingly important role it plays in today's business. Data and Analytics likewise now have a platform to award excellence and the addition of these three sections enhances AME's to even greater levels," says Terry Savage, Chairman of Lions Festivals.

Entries will open on 17 December 2013 and will close on 7 March 2014. In expanding the awards structure, the awards presentation will relocate from Shanghai to Singapore, where the winners will be announced at the AMES awards on 29 May 2014 at the St Regis Singapore. The AMES are organised by the joint venture between Lions Festivals and Haymarket Media Asia.

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Contact:
Amanda Benfell
Head of PR & Press 
Asian Marketing Effectiveness & Strategy Awards 
Tel: +44-20-3033 4000
[email protected]
www.ames.asia



Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Trade Show or Conference
Sectors: Broadcast
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