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| Parties also sign MOU for reciprocating global publishing of Glu and COLOPL IP |
San Francisco, Dec 18, 2013 - (ACN Newswire) - Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that the company and COLOPL, Inc. (3668: Tokyo) have entered into a strategic relationship to co-produce and publish a new game designed with market-specific content for Japanese players. As one of Japan's largest and most successful mobile publishers, COLOPL's proven monetization expertise and understanding of Japanese market preferences will be applied to Glu's unique free-to-play gameplay.
In addition, Glu and COLOPL have entered into a memorandum of understanding to significantly expand their relationship, which would involve COLOPL publishing additional localized Glu titles in Japan as well as Glu publishing certain titles developed under COLOPL's supervision in markets outside of Japan.
"COLOPL is a clear leader in the Japanese mobile gaming market and we are excited to leverage their monetization and game design expertise in the development of our first game designed specifically for Japan," said Chris Akhavan, Glu's President of Publishing. "We expect COLOPL's strength in distribution, IP creation, and live operations to contribute significantly to our efforts in the Japanese market. Further, we look forward to opportunities for Glu's global publishing strengths to bring COLOPL's games to gamers in new markets."
"Glu's high-quality graphics and unique gameplay are well recognized in the Japanese gaming market," said Jun Hasebe, COLOPL's Chief Strategy Officer. "We look forward to working with the Glu team as we strive to bring further market relevance to their content and drive wide market distribution."
The majority of Glu's free-to-play portfolio is currently live in Japan through the Apple App Store and Google Play. This will be the first new title to go beyond language localization and offer users content specific to the Japanese culture.
Glu and COLOPL anticipate the new game to be live in Summer 2014.
Cautions Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements" related to the business of Glu Mobile Inc., including statements that: COLOPL's proven monetization expertise and understanding of Japanese market preferences will be applied to Glu's unique free-to-play gameplay; the parties intend to significantly expand their relationship, which would involve COLOPL publishing additional localized Glu titles in Japan as well as Glu publishing certain COLOPL titles in markets outside of Japan; we expect COLOPL's strength in distribution, game design, and live operations to contribute significantly to our efforts in the Japanese market; we look forward to opportunities for Glu's global publishing strengths to bring COLOPL's games to gamers in new markets; COLOPL intends to strive to bring further market relevance to their content and drive wide market distribution; and Glu and COLOPL anticipate the new game to be live in Q2 2014. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with COLOPL; the risk that we do not finalize a definitive agreement to formalize the contents of the memorandum of understanding, which could result in the parties not engaging in reciprocal publishing of each other's IP; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop freemium games for smartphones, tablets and next-generation platforms; and the risk of product delays. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, DEER HUNTER, ETERNITY WARRIORS, and FRONTLINE COMMANDO on a wide range of platforms including iOS, Android, Windows Phone, and MAC OS. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with a major office outside Seattle, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at https://www.facebook.com/glu.mobile.
About COLOPL
COLOPL Inc. was established in October 2008. Using mobile location services (GPS), COLOPL develops and operates gaming platforms, which specialize in location-based mobile games. In September 2011, COLOPL started developing applications for smartphones. In 2 years, COLOPL developed and launched over 60 smartphone applications. From light casual games to rich online games, COLOPL provides a wide variety of games. The smartphone business covers approximately 90% of COLOPL's total sales and has become the core business of the company. COLOPL operates a number of hit titles such as Treasure Detective and Pro Baseball PRIDE, which are still highly ranked in Google Play's Top Grossing ranking over a year after release. COLOPL's Quiz RPG: The World of Mystic Wiz has reached over 10 million downloads in about 7 months after the release. COLOPL's motto is "Entertainment in Real Life."
CONTRACT KILLER, DEER HUNTER, ETERNITY WARRIORS, FRONTLINE COMMANDO, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.
Media Contact
Jason Enriquez
Glu Mobile Inc.
PR@glu.com
+1-415-800-6263
This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Glu Mobile Inc. via Globenewswire
Topic: Business Tieup
Source: Glu Mobile Inc.
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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