SINGAPORE, Jan 14, 2014 - (ACN Newswire) - Meet Asia's modern shoppers: They walk in to your store with their smartphone glued to their hands, skim through the racks to find a product, compare features and prices from their device, then walk out without buying anything. A week later, they order the product online - hopefully not from your competitor.
Today's omni-channel consumers crave for greater convenience and flexibility. The rapid growth of eCommerce in Asia has empowered consumers to choose when, where and how they make their purchases.
The pressure on businesses is no longer just about establishing an online transaction channel, but also to proactively guide and influence consumers through every relevant channel in their buying process. To meet these challenges, companies such as Las Vegas Sands actively make use of "technical and analytics to drive on-property experience throughout all its platforms and customer touch-points," said Eugene Lim, Las Vegas Sands' Senior Manager of Digital Marketing & eCommerce.
Businesses need to lay down a good omni-channel foundation before going into eCommerce. Without a clear strategy, they can end up cannibalizing their own physical store's profits. Charlie Bodycote, Managing Director of Bolei Digital, shared: "Many brands in Asia operate retail operations through a network of franchise or distribution partners. Creating an online sales channel can create channel conflict between the operator of the website and the operators of the stores; and to optimise customer experience, this needs careful planning."
To address issues in bricks-and-clicks practices, Pacific Conferences has organised a conference on "eCommerce + Omni-Channel Strategies", to be held in Hong Kong from 17 - 18 February 2014 and Singapore from 20 - 21 February 2014.
Drawing from case studies of Dell, 3M, Adidas, Lenovo, Groupon, Las Vegas Sands, TE Connectivity, Deckers Outdoor Corporation, Fond Light, Shop des Createurs, Coca-Cola, ORBIS, Langham Place, leading practitioners will share practical strategies in lead generation, user experience, content strategies, operational challenges, social media integration, mobile commerce, shopper loyalty, omni-channel experience, etc.
Conference Details
Title: eCommerce + Omni-channel Strategies
Date & Venue: 17-18 February 2014, Regal Hongkong Hotel, Hong Kong
20-21 February 2014, Grand Copthorne Waterfront Hotel,
Singapore
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/S1432-SMM7-01S-N.PDF
Contact:
Ms Cindy Toh
Tel: +65 6592 7361
Email: cindy@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
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