SINGAPORE, Mar 5, 2014 - (ACN Newswire) - Marketers, PR practitioners, educators, NPOs, it seems that almost everyone is scratching their heads trying to figure out how they can engage the young netizens. Over the past few years, we have seen many organisations jumping into the social media bandwagon to win the hearts of 18-35 young netizens, yet it remains a tough market to crack.
What many organisations failed to understand is that the Digital Generation has been raised with their own set of ideals, and spreading traditional campaign messages over digital channels without truly understanding their values may lead to negative viral causing reputational damage to their brands.
Unswayed by pure advertising, these "digital natives" take sales pitches with a pinch of salt. Brands wanting to carve a niche in this market need to engage youth in initiatives that create mutual value. Progressively, brands like Red Bull and Lenovo have begun to engage the Millennials as partners in the process of co-creating consumer experience, giving them an important role to play while garnering their trust. Companies such as Unilever are also actively building social credibility through causes that this segment cares about.
Proliferation of new media channels adds complexity to the already challenging task. Today, it's no longer enough to rely solely on mainstream social media channels such as Facebook, which has reported decline of 11 millions young users since 2011 as alternative platforms like Instagram, Pinterest, Tumblr, WeChat and Snapchat become increasingly ubiquitous among the young netizens.
However, brands should not commit the mistake of lumping the entire 18-35 segment into a single demographic. In order to create meaningful connection with the "digital natives", brands need to profile each consumer to their specific needs and interests. Brands like AXA, Dell and Domino's Pizza make use of advanced analytics and predictive modeling to offer targeted offers across different customer lifecycle.
To address the above challenges, Pacific Conferences has organised "Engaging the Digital Generation" conference in Singapore (5-6 May 2014) and Hong Kong (8-9 May 2014). Key experts from Samsung, AXA, Microsoft, Unilever, AIA, Dell, Lenovo, Singapore Grand Prix (F1) Domino's Pizza, F J Benjamin, JobsDB and many others will share how they stay in the forefront with fresh strategies such as co-creation, predictive modeling, cause engagement, influencer strategy, content marketing, social and mobile CRM, etc.
Delegates can enjoy a special price if they register before the following dates:
- $300 off for registrations before 21 March 2014
- $200 off for registrations before 4 April 2014
Event Details
Title: Engaging the Digital Generation
Date & Venue: 5-6 May 2014, Sheraton Towers, Singapore
8-9 May 2014, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/MY10-ACN.htm
Contact:
Ms Charmaine Neo
Tel: +65 6592 7352
Email: charmaine@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
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