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Wednesday, 30 April 2014, 22:00 HKT/SGT
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Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
AMES Juries Arrive at Shortlist

SINGAPORE, Apr 30, 2014 - (ACN Newswire) - The Asian Marketing Effectiveness and Strategy Awards have announced that the juries have shortlisted a total of 334 entries from 17 countries.

This year sees the AMES award entries across three new strategy categories which sit alongside the original Effectiveness category. Four juries have been working to arrive at the shortlists with each jury led by their own president. Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, has been leading the Data & Analytics jury; Andrew Knott, Vice President of Digital and Media, McDonald's APMEA, is heading up the Digital Strategy jury; James Thompson, Global Managing Director, Diageo Reserve, is presiding over the Effectiveness jury; and Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia, leads the Media Strategy jury.

The following number of entries have been shortlisted in each entry stream:

- Data & Analytics: 21
- Digital Strategy: 99
- Effectiveness: 128
- Media Strategy: 86

Speaking about the shortlist, Andrea Hayes, Festival Director of AMES, says, "It's always exciting to reach the shortlist stage and see what the jury are identifying as the emerging trends and standout work for the region. We look forward to the next stage - the results of the juries' discussions - where they decide the worthy winners and ultimately set the precedent for marketing effectiveness and strategy in the region."

The shortlists are now available to view on the website and the 2014 winners will be announced at the Awards Ceremony taking place at the St Regis Singapore on 29 May. Limited seats are available; anybody who wishes to join the celebrations and see the work can reserve their place online at www.ames.asia.

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Contact:
Amanda Benfell, 
Head of PR & Press 
Asian Marketing Effectiveness & Strategy Awards 
Tel: +44-20-3033 4000
[email protected]
www.ames.asia



Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Trade Show or Conference
Sectors: Daily Finance, Broadcast
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