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Tuesday, 20 May 2014, 14:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia Opens for Entries and Launches Innovation and Healthcare Categories
Emad Tahtouh and June Laffey Announced as First Jury Presidents

SINGAPORE, May 20, 2014 - (ACN Newswire) - The Spikes Asia Festival of Creativity, Asia Pacific's premier awards and festival for the creative communications industry, is now open for entries across 18 categories ahead of the 2014 awards. Emad Tahtouh, Director of Applied Technology of FINCH, Australia, and June Laffey, Executive Creative Director of McCann Health, Australia, are the first names to make up this year's dedicated collection of jury presidents and will head up the inaugural Innovation and Healthcare categories.

Reflecting the growth and development of the industry in Asia Pacific, this year sees the introduction of two new entry categories at Spikes Asia. The Innovation Category, will award breakthrough technology and innovation, and the Healthcare Category will celebrate brave and innovative communications ideas within the health, wellness and pharmaceutical industries.

Heading up the Innovation Category will be Emad Tahtouh, Director of Applied Technology, FINCH, Australia. Starting his career as a Network Engineer, Emad moved into production following his passion for the way technology changes storytelling. He's gone on to develop and curate a range of technology solutions for multi-award winning campaigns.

His most notable work includes his 2012 Gold Lions for Pedigree Donation Glasses and The Great Crusade; The Most Powerful Arm, a petition-signing robot he built to raise awareness for Duchenne Muscular Dystrophy, won numerous accolades including a Digital Gold at Spikes Asia and Gold at the IAB MIXX Awards in 2013. More recently, Emad and his team brought a robot orchestra to life for Intel's Intelligent Sounds campaign with award-winning recording artist, Flume. His current project for the Royal Automobile Club of Western Australia saw him build an attention-powered car that goes when you're paying attention and slows when you're not. The campaign has already been honoured at Adfest, AWARD and at One Show for Intellectual Property.

About his role as jury president Emad says, "Innovation and Technology are quickly becoming a necessity in our industry. Helping to shape and define the standard we choose to judge the best pieces of work with is a tremendous challenge, and I'm excited and honoured to be a part of it."

June Laffey, Executive Creative Director, McCann Health, Australia will preside over the Healthcare Category. Since joining in 2010, June has helped McCann Health Sydney become recognised as APACs most awarded healthcare agency.

Writer based, she began her career in mainstream advertising. At the start of the new millennium, following her desire to make a difference to people's lives, June decided to move into healthcare communications. She is excited about technological advances that are positively impacting health, the growing focus on the person not the patient, and the increasing quality of healthcare communications. June and her team have received a range of accolades, across numerous clients and channels, including the Global awards, Clio Health, One Show, IPA best of health awards, Campaign agency of the year, and Spikes. She has judged at most of the international health awards shows, namely the Globals, Clio Health, IPA best of health and Rx.

Commenting on her appointment, June says, "The fact that Spikes Asia is extending into the healthcare industry is both important and exciting. Innovative, creative, game-changing solutions in the health/pharma space don't just have the potential to win in a world-class festival such as Spikes, they have the ability to change and save lives. So a credible awards competition such as Spikes that encourages and recognises creativity in this area can only be a good thing."

Terry Savage, CEO of Lions Festivals says, "We are delighted to be able to announce jury presidents of such high calibre in line with Spikes Asia opening for entries. It is fantastic that the first ever Innovation and Healthcare categories will be judged by such formidable professionals as Emad and June."

Judged by the regions' top industry experts, the award categories available to enter are: Branded Content & Entertainment, Creative Effectiveness, Design, Digital, Direct, Film, Film Craft, Healthcare, Innovation, Integrated, Media, Mobile, Outdoor, PR, Print, Print & Poster Craft, Promo & Activation and Radio. Winners of this year's awards will be revealed and honoured at the annual Awards Ceremony taking place in Singapore on Friday 26 September.

All of the shortlisted work will be on display through exhibitions and screenings throughout the Festival offering attendees the chance to get an up-to-date view of the region's creative output. Anyone wishing to enter the awards can find further information on how to submit, along with rules and fees at www.spikes.asia. The deadline for entries submissions is 25 July.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell, Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
[email protected]


Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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