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Friday, 4 July 2014, 18:02 HKT/SGT
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Source: Anxian Yuan China Holdings Limited
Former Senior Manager of Guosen Securities (HK) Financial Holdings Joins Anxian Yuan China
- Strengthens Capital and Business Advantages
- Enhances Development of New O2O Business Model

HONG KONG, July 4, 2014 - (ACN Newswire) - Anxian Yuan China Holdings Limited ("Anxian Yuan China" or "the Group;" stock code: 0922), a leading cemetery developer and funeral service operator in Zhejiang and China, has announced that it has appointed Mr. Cheng Gang, a former senior management of Guosen Securities (HK) Financial Holdings Limited and CCBI International, as a Non-executive Director of the Company. Last week, the Company has revealed it has achieved a profit turnaround in its annual results for the year of 2013/2014 with its business performance improvement over the past one-and-a-half years.

As another cemetery developer in China was listed on the Main Board of the Stock Exchange of Hong Kong starting from late 2013, the cemetery business-related companies have become favourite stocks of the investors. Building on an established foothold in the densely populated Yangtze River Delta region similar to its peers and owning a much larger cemetery in Hangzhou, Anxian Yuan China has accelerated its business expansion. First, it has established Anxian Yuan China (Shanghai) Cemeteries Investment Management Company Limited in the Shanghai Free-Trade Zone last year. Then it has invested in Shanghai Liontown Hospital Supportive Management Service Company Limited to become its shareholder. Later, it has set up branch offices in Beijing. It has more recently also established a cemetery company in Pan County, Guizhou, which is 51% owned by Anxian Yuan China.

Anxian Yuan China has embarked on changes to its senior managements. Recently Mr. Wang Hongjie has been appointed as a Non-executive Director of the Company. He is currently the vice president of the China Funeral Association and the director of its Funeral Committee, and the president of the Shanghai Funeral and Interment Trade Association. The Company has also appointed Mr. Cheng Gang as a Non-executive Director. An accomplished professional, Mr. Cheng is the former Vice President of Guosen Securities (HK) Financial Holdings and the former President of Guosen Securities (Hong Kong) Capital Co., Ltd and has expert knowledge of capital markets in both Hong Kong and China as well as extensive networking resources.

Mr Shi Jun, Chairman and Chief Executive Officer of Anxian Yuan China, said, "Guosen Securities' strong position in China's capital market in recent years and the potential launch of Shanghai-Hong Kong Stock Connect in October will enable Anxian Yuan China to enhance its cemetery and funeral services business in the Yangtze River Delta region and develop a new business model for the cemetery and funeral services industry. Moreover, our corporate website will also be revamped in the near term. We are strongly confident about the future development of Anxian Yuan China's cemetery business in China and our prospects for successfully tapping Hong Kong's capital markets."

Contact:
Strategic Financial Relations (China) Limited
Ms. Nan Dong     Tel: (852) 2864 4811   Nan.dong@sprg.com.hk
Ms. Melody Jin   Tel: (852) 2114 4963   Melody.jin@sprg.com.hk


Topic: Press release summary
Source: Anxian Yuan China Holdings Limited

Sectors: Daily Finance, Daily News
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