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Tuesday, 8 July 2014, 09:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia Extends Talent & Training Opportunities with New Academies and Competitions

SINGAPORE, July 8, 2014 - (ACN Newswire) - Spikes Asia, the festival and awards that celebrate creativity in communications across Asia-Pacific, has announced that it will build on its existing talent and training initiatives with the addition of new academies and Young Spikes competitions which will take place at this year's Festival.

A total of seven academies will run throughout Spikes Asia targeting both those just starting out in their careers and individuals at a more senior level. Returning again for 2014 will be the Young Spikes Marketers Academy sponsored by Dentsu Aegis Network, the Young Spikes Media Academy, the Young Spikes Creative Academy sponsored by Cheil and the Young Spikes Account Executive Academy sponsored by McCann.

The new academies launching to sit alongside the existing four are:

- The Senior Marketers Accelerator Programme, sponsored by Innocean

Unlike any other executive development or training experience in the APAC region, the Senior Marketers Accelerator Programme is carefully curated to meet the specific needs of today's senior marketing leaders. With ultimate responsibility for the brand comes an intense pressure to manage the marketing process, particularly the impact of technology and data. This programme is a place for senior marketing leaders to share the challenges they face with their peers and help lead the marketing organisation for the future.

- Craft Academy

The Craft Academy gives participants the skills to create a great execution of a brilliant idea. It's fundamental to understand how to turn an idea into something better than imagined and make it a reality. The programme focuses on essential craft skills of copywriting, art direction and digital and includes elements of production, illustration and social media.

- Digital Academy

For young media professionals, the Digital Academy is an invaluable opportunity to learn about digital in today's media landscape, first-hand from leading industry experts. Participants also have access to seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.

Giving young creatives and professionals, aged 28 years and under, the chance to showcase their talent by battling it out in dedicated competitions, the Young Spikes Competitions offer a unique opportunity to gain recognition within the industry. Working in teams of two, competitors are asked to answer a brief given by a charity in a bid to win the gold medal and a full delegate pass to Spikes Asia 2015. Once again competitions will take place in Integrated and Media with a Young Spikes Digital Competition also being added this year. The Young Spikes Digital Competition will challenge teams to use their creative insight and strategy skills to develop a digital strategy and plan within just 24 hours.

A further competition will award student creativity. The Student Creative Award for Print provides an exciting way for students to kick-start their future careers asking them to create a poster in response to a brief. The winners, selected by members of the Spikes Asia jury, are awarded complimentary passes to Spikes Asia to gain invaluable industry exposure through the Festival.

"To have a programme in place that offers such a broad range of training opportunities for the region is something truly unique to Spikes Asia and we are delighted to have been able to grow and develop these initiatives. The Festival offers a hotbed of creativity, insights and learning and to have this as a backdrop to the academies and competitions is priceless in terms of the gravitas it adds to them," commented Steve Latham, Director of Talent and Training for Lions Festivals.

Further information on the academies and competitions can be found online at www.spikes.asia, including details of costs and how to put yourself forward. Spikes Asia takes place in Singapore from 23-26 September at Suntec.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Camilla Lambert (nee Cole)
Press & PR Manager 
Spikes Asia Festival of Creativity
Tel: +44-20-3033-4000
[email protected]
www.spikes.asia


Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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