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Wednesday, 20 August 2014, 09:30 HKT/SGT
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Source: Spikes Asia
Spikes Asia Showcases Latest Innovations in Technology with Programme of Tech Talks
Sponsored by Omnicom Media Group

SINGAPORE, Aug 20, 2014 - (ACN Newswire) - The Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, invites leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff to present Tech Talks at the upcoming Festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.

Focusing on gaming and e-commerce, Guy Hearn, Omnicom Media Group's Chief Innovation Officer, Asia Pacific, together with a special guest from Microsoft, will showcase new technology, taking delegates through the consumer journey and the opportunities for brands to help consumers get more done across their digital life.

Commenting on their sponsorship of Tech Talks, Cheuk Chiang, CEO of Omnicom Media Group, says, "It's a time of unprecedented change in the media and marketing industry. The fundamental driver of change is not demographic or socio-political - it is in fact technological. Technology has created a whole new way of communicating with consumers. The confluence of technology now dictates the confluence of channels. In this exciting landscape, Omnicom Media Group is delighted to be partnering with Spikes again to present Tech Talk, which will be a showcase of how technology is pushing the boundaries to provide immersive and engaging consumer experiences. Tech Talk is about driving innovation, which has and will always be at the heart of what we do as a network."

Elsewhere, Jon Paul Stift, Client Partner APAC, Atlas, looks at cookies across multiple devices, using insights from research conducted to highlight the efforts Atlas has undertaken to make the cookie based measurement system work better for advertisers and agencies.

Leading a discussion on mixing creative and technology Richard Fraser, Regional Managing Director, Proximity Asia and Lauren Thevenet, Technology Director and Melanie Clancy, Creative Director from Proximity Singapore will use live cases to showcase how this approach can reshape the creative media landscape.

Focusing on the post-digital creative technologies Phil Phelan, National Strategy Director, SapientNitro Australia and Melanie Cook, Head of Strategy, SapientNitro Singapore & HK will discuss what the next great wave of technology will be and what it will be made of. Whilst Alex Khan, General Manager APAC, Adap.tv will share his view of the future of programmatic advertising and how video and linear TV is shaping this future.

Bringing wearable technology to the fore, Will Findlater, Editor-in-Chief, Stuff will guide the audience through the future of these gadgets. The session will look at the potential impacts wearable tech may have on health and fitness and the Internet of Things along with the influence of fashion on the devices.

"With technology playing an essential role in consumers' lives, it's of vital importance that we continue to look at the platforms, products and services that are leading in this industry. The Tech Talks at Spikes Asia are aimed towards inspiring and informing audiences, ultimately helping them to stay on top of the game," says Terry Savage, Chairman of Lions Festivals.

Along with the Tech Talks, Spikes Asia has a programme of inspiring seminars, forums, networking events and awards. The festival takes place at Suntec Singapore from 23-26 September and anyone interested in being involved can register to attend and find more information about the programme of events at www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Camilla Lambert (nee Cole)
Press & PR Manager 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
[email protected] 
www.spikes.asia


Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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