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Wednesday, 27 August 2014, 12:30 HKT/SGT
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Source: Spikes Asia
Spikes Asia Fosters Up and Coming Talent through Young Spikes and Student Competitions

SINGAPORE, Aug 27, 2014 - (ACN Newswire) - Spikes Asia once again offers young professionals and students the opportunity to make their mark within the industry. Entrants from across the region will compete in the Young Spikes Integrated competition, sponsored by JWT, Young Spikes Media competition and, launching this year, the Young Spikes Digital Competition, while students throughout Asia Pacific can kick-start their careers in the Student Creative Award for Print, sponsored by Y&R.

The Young Spikes Integrated Competition, sponsored by JWT

Challenging participants from advertising and communication organisations to create an integrated campaign in response to a brief set by a charity or non-profit organisation, the Young Spikes Integrated competition brings teams of two in front of a panel of experts to present their campaigns. Speaking on the competition, Lo Sheung Yan, Chairman of the JWT Asia Pacific and Worldwide Creative Councils said, "We are excited to continue our partnership with Spikes for this competition, which aims to cultivate young talent in the region. JWT celebrates its 150th anniversary this year, and the pioneering spirit of the Young Spikes contestants, who will go on to play a key role in shaping the future of the ad industry, is perfectly in line with our own history and heritage."

The Young Spikes Media Competition

Teams of two media specialists will compete in the Young Spikes Media competition to develop an innovative media strategy in just 48 hours. Participants aged 28 years and under, from media agencies or media owners, will respond to a brief presented by a charity or non-profit organisation. The name, objectives, strategies and target audience will be released to the competitors on Tuesday 23 September.

*New* The Young Spikes Digital Competition

Launching in 2014, with a focus on integrated social media campaigns, the Young Spikes Digital competition requires entrants to use social media as a platform to solve a client problem in a creative way. In pairs, competitors must present their creative insight, solutions and explanations of how the technology can solve the communication problem.

The Young Spikes Competitions will each be judged by their own juries with the winners being announced and presented with their trophies at the awards ceremony taking place on 26 September in Singapore. Each winner will receive a complimentary delegate pass to the 2015 festival.

The Student Creative Award for Print, sponsored by Y&R

Students participating in this year's Student Creative Award for Print faced a brief from The Sovereign Art Foundation, a charity based in Hong Kong and relaunching in Singapore. The challenge, to create a print ad which will direct viewers to the website for further information, allows students to showcase and gain recognition for their talent as well as a chance to win a pass to Spikes Asia 2014. Speaking on the sponsorship, President of Y&R Asia, Matthew Godfrey commented, "We are excited to embark on this partnership and sponsor the Young Spikes competition, discovering the region's young talent. It's been a great few years for Y&R's own young talent initiatives in Asia, with Young Lions wins for Australia and China at Cannes plus the Chimera Challenge; our 300-strong Zed Academy programme as well as our very successful Future Sparks competition. We are pleased to be supporting the bright talents who are the future of advertising in Asia."

Further learning opportunities are available throughout the Spikes Asia festival, taking place at Suntec in Singapore from 23-26 September, through various academies and training programmes. More information and registration details can be found online at www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Camilla Lambert (nee Cole), 
Press & PR Manager 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
[email protected] 
www.spikes.asia


Source: Spikes Asia

Topic: Press release summary
Sectors: Broadcast
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