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Thursday, 11 September 2014, 11:00 HKT/SGT
PKU Resources Brings Innovation to Property Development; Becomes an Integrated-resource based Urban Operator

HONG KONG, Sept 11, 2014 - (ACN Newswire) - Land acquisition, development and sales - this is a well-worn three-step approach of traditional property development enterprises. PKU Resources , the flagship property business segment of Founder Group under Peking University, has initiated an innovative concept of a comprehensive "Resourceful Property" development. This idea involves the integration of property development with urban planning and construction, and the provision of long-term living services in order to meet the overarching trend of urbanisation and the multiple needs of people living a modern lifestyle.

PKU Resources Brings Innovation to Property Development; Becomes an Integrated-resource based Urban Operator

Strong shareholder support and unique resources advantage

Peking University currently ranks first in the comprehensive assessment among all universities in China. Its parent company Founder Group is the core enterprise with the largest scale and highest efficiency among all university-established enterprises of Peking University. Founder Group's net assets amounted to RMB34 billion and total assets amounted to RMB96 billion as of 31 Dec 2013. Its five major industry divisions have established comprehensive and sophisticated auxiliary resources in cities encompassing IT, medicine, property, finance, consumer goods and trading, with the property business having more than 20 years of history.

PKU Resources benefits from quality education resources for all age groups from kindergartens, primary schools and secondary schools to tertiary education from Peking University. Mr. Liu Wei, Executive Vice President of Peking University, has stated publicly that the University will give strong support to PKU Resources in terms of making available quality instructors and training. In addition, the comprehensive urban ancillary business resources of Founder Group also provide solid support to PKU Resources to facilitate its introduction of medical, financial and technological elements into property development and quality residential living. Driven by PKU Resources, the parent company can also promote the advantages of all of its business segments and achieve win-win results.

PKU Resources Group owns the Hong Kong main board listed platform, Peking University Resources (Holdings) Company Limited (stock code: 00618) which has transformed into a property business developer in 2013. Its management has extensive experience in many facets of property management.

Integration of resources creates core business model

Riding on its successful experience in the property sector over more than two decades, PKU Resources has transformed its basic resource advantage into an integrated resources development capability and utilised the integrated community service system in an innovative way. This transformation and integration gives it unmatched core competitive power.

"New Culture Community" is the product positioning of the property projects under PKU Resources. Every "New Culture Community" has a "New Culture Centre" as a landmark building, which represents the spiritual culture focus of the residents in the community. The new culture centre includes various designated areas: New Culture Centre Reading Room, which has a collection of books donated by library of Peking University and a title catalogue recommended by the library; New Culture Centre Auditorium, which organises lectures by professors of Peking University on a periodical basis; the "Ziyuanjia.com" experience zone, which provides an online platform for residents to enjoy a wide range of quality resources and convenient services offered by Peking University and Founder Group; and Volunteer's Home, which recruits residents of the community who are keen supporters of charity activities and have a caring heart to organise voluntary activities in the community. The Peking University Healthcare Management Centre is another ancillary supporting functions of the "New Culture Community." Backed by affiliated hospitals of Peking University Health Science Center and through the alliance with nearly 100 Three-A hospitals, the Healthcare Management Centre provides healthcare services such as remote expert consultation, transfer channels for emergency cases, and high-end healthcare services for pregnant women, infants and children. PKU Resources is bringing the education resources of Peking University to the community, establishing the Peking University Kindergarten, the Affiliated Primary School of Peking University and the Affiliated High School of Peking University. It has also introduced the Apple store and duty-free shops for luxury goods to property projects by drawing on commercial resources of the Founder Group.

To expand its offline resources support services to the Internet, PKU Resources has developed "Ziyuanjia.com," an online community service platform dedicated to the property owners of the community, through which they can enjoy a variety of conveniences such as education and training, finance and supermarket, healthcare and medical services, a "cloud" e-book reader and online shopping malls, from the comfort of home.

The property achieves synergies and releases huge commercial value

The 18th National Congress of the Communist Party of China has clearly stated that urbanisation is one of the goals of development. The development model of "resources property" has been welcomed by local governments as a means to assist local governments to introduce hospitals and schools to a city so as to attract residents in the course of urbanisation as well as to boost employment and continuous taxation income. Therefore, leveraging its significant competitive advantages, PKU Resources can always acquire land at relatively low costs. On the other hand, PKU Resources can bring value-added resource services and quality community living to its customers. As a result, its properties have been well-received by consumers and recorded high sell-through rates.

To capture China's social development trend as well as meet the needs of its people, PKU Resources with a deep cultural heritage, extensive resources and dedicated mission is able to seize the opportunities through its strong core competitiveness amidst the transformation and upgrade to add value within the property sector.

Topic: Press release summary
Sectors: Daily Finance, Daily News
From the Asia Corporate News Network

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