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Wednesday, 17 September 2014, 12:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia Receives Record Entries
Juries Set to Judge 4,984 Pieces of Work, 812 from Japan

SINGAPORE, Sept 17, 2014 - (ACN Newswire) - The Spikes Asia Festival of Creativity, which takes place next week in Singapore, has announced that 4,984 entries have been received into the 2014 awards. 812 of these have come from Japan, a 31% increase on last year.

"The entries received into Spikes Asia always act as a good indication of regional industry trends and the direction it's heading in, which is why it's interesting to see that the categories showing the strongest growth are Digital, which has seen entries rise by 68%, and Mobile, where entries have grown by 48%. On a country level, it's fantastic that Sri Lanka has almost doubled its entries, whilst Malaysia, Pakistan and Chinese Taipei have also seen substantial increases. It's going to be an exciting few days as we start to see the best in APAC's creative communications rising to the top," says Terry Savage, Chairman, Lions Festivals.

The following number of entries have been received in each category: Branded Content & Entertainment (187), Creative Effectiveness (31), Design (332), Digital (461), Direct (329), Film (397), Film Craft (258), Healthcare (173), Innovation (63), Integrated (59), Media (422), Mobile (186), Outdoor (605), PR (247), Print (379), Print & Poster Craft (306), Promo & Activation (434), Radio (115).

Ahead of the Festival, the Innovation jury, led by Emad Tahtouh, Director of Applied Technology at FINCH, have completed a preliminary round of judging to arrive at a shortlist of entries, each of which will be presented live to the jury at the Festival. Commenting on the category, Emad said, "Asia is at the heart of technology. Its manufacturing, creative invention and innovation processes cannot be matched by any other region. It is relied upon more than any other region in the world, and is at the centre of all things tech." Ten entries have been shortlisted, with Australia having the most shortlisted, closely followed by Japan and the Philippines. Live judging takes place on Wednesday 24 September and is open to all delegates, who will be able to witness first-hand the region's latest innovations and technologies.

In total, 90 jury members will meet in Singapore to judge entries from across Asia Pacific and decide which are groundbreaking enough to take home a trophy. Alongside the awards, the four-day Festival, filled with non-stop content, networking and learning, is set to recharge and inspire delegates, whilst particular focus is put on nurturing talent through the Young Spikes competitions and academies. The Awards Ceremony, where the 2014 winners are revealed, will bring Spikes Asia 2014 to a close, with celebrations continuing into the night at the official After Party.

Spikes Asia takes place from 23 - 26 September at Suntec, Singapore. There is still time to register for a pass and further details, along with full schedules and information, can be found at www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Camilla Lambert (nee Cole)
Press & PR Manager 
Spikes Asia Festival of Creativity
Tel: +44-20-3033-4000
[email protected] 
www.spikes.asia


Source: Spikes Asia

Topic: Press release summary
Sectors: Broadcast
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