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Wednesday, 24 September 2014, 13:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia Underway with 1,800 Delegates - First Shortlists Announced

SINGAPORE, Sept 24, 2014 - (ACN Newswire) - The Spikes Asia Festival of Creativity officially opened its doors for 2014 yesterday. 1,800 delegates are currently enjoying unbeatable content and from this morning, have been able to view the first exhibitions of work shortlisted for the Spikes Asia Awards.

In a record year, Asia Pacific's premier event for the creative communications industry received 4,984 submissions from 22 countries. Ninety jury members have been deliberating over these entries and the first shortlists have now been decided in Design, Digital, Healthcare, Media, Mobile, Outdoor, PR and Print. Today, live judging sessions will see the shortlisted entrants from the Innovation category present their product to the jury, allowing delegates to attend and watch.

Australia are currently leading the field with the most entries included in today's shortlists, closely followed by China and then Japan. Tomorrow sees the release of the Direct, Promo & Activation, Radio, Film, Branded Content & Entertainment, Print & Poster Craft and Film Craft shortlists, with the Integrated and Creative Effectiveness shortlists to be revealed on Friday morning.

Forty seminars are taking place throughout the Festival and delegates have already heard insights from a host of inspirational speakers. Yesterday's seminars included AKQA's Rei Inamoto exploring the importance of change and consistency in the longevity of a business, and in the 'DDB Presents' session filmmaker Casey Neistat asked how we can tell stories that are embraced and not ignored. This morning, Yannick Bollore, Chairman and CEO of Havas, took to the stage to focus on effective collaboration and the need for an integrated approach in communications. This afternoon delegates will hear from, amongst others, Nima DT Namchu, Chief Creative Officer of Cheil India and Indy Saha, Director of Creative Strategy at Google Creative Lab.

Beginning today, the Young Spikes Academies offer young professionals in the industry the opportunity to learn from some of the most inspiring and experienced figures through exclusive seminar sessions and tutorials. Running alongside the main Festival, the Young Marketers Academy, Young Creatives Academy, Young Media Academy, Young Account Executive Academy, Young Digital Academy and Young Craft Academy focus on fostering young talent and providing participants with an opportunity to hear, share and create experiences that will give them the skills and confidence to take their work to the next level.

Also kicking off today are the Young Spikes competitions, with participants from 13 countries competing in teams to fulfil a brief outlined yesterday evening. The teams have until 12:00 on Thursday 25 September to complete their entries before presenting to the expert panels.

A series of forums and TechTalks are also running throughout Spikes Asia, as well as dedicated networking events, which tonight includes the infamous Networking After Dark. Bates CHI&Partners, cinime, JWT and VivaKi, some of Singapore's top agencies, will open their doors to Spikes Asia delegates and host an evening of parties.

Anyone wishing to see the shortlists or catch up on photos and videos from the event can visit www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Camilla Lambert (nee Cole)
Press & PR Manager,
Spikes Asia Festival of Creativity
33 Kingsway, London WC2B 6UF, UK
[email protected] Tel: +44 20 3033 4000 
www.spikes.asia/


Source: Spikes Asia

Topic: Press release summary
Sectors: Broadcast
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