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Thursday, 25 September 2014, 14:20 HKT/SGT

Source: Spikes Asia
Spikes Asia Release Seven More Shortlists

SINGAPORE, Sept 25, 2014 - (ACN Newswire) - Another packed day is underway at the Spikes Asia Festival of Creativity, with shortlists from a further seven categories revealed this morning.

The shortlists in Direct, Radio, Film, Film Craft, Promo & Activation, Print & Poster Craft, and Branded Content & Entertainment can now be viewed online at www.spikes.asia. Australia, China and Japan are still leading the shortlists.

All shortlisted work is currently being exhibited and screened at the Festival, giving delegates the unique opportunity to view the most exciting creative communications work from across Asia Pacific. With only two more categories remaining, Integrated and Creative Effectiveness, excitement is building in anticipation of the Spikes Asia Awards Ceremony on Friday 26 September.

The busy Festival programme continues with top-class forums and seminars. Speakers on the seminar stage today include Burnie Burns of Rooster Teeth Productions discussing the importance of audience interaction, and the Campaign Asia seminar, where David Guerrero and Rob Sherlock will explore how agencies in Asia are cultivating open thinking and nurturing creative confidence to give brands a boost of energy. Later this afternoon, Jorge Calleja, Executive Creative Director at The Martin Agency and Jill Baskin, VP Global Communications at Mondelez International, will together highlight the lessons they have learnt in trying to reinvent global brand icons.

Addressing the theme of 'Technology and Innovation', TechTalks are one hour sessions giving audiences an opportunity to hear and see the latest thinking, gadgets and technology from around the world and develop a deeper understanding of the innovations reshaping the creative media landscape. During the Proximity TechTalk, which took place on Tuesday, the game-changing Oculus Rift was demonstrated, offering attendees their very own Spikes-special version of 'World Under Water'. Other sessions have included Sophie Ong from Tencent discussing Innovation in a Connected Age and, later today, Will Findlater from Stuff will look at the future of wearable technology.

The latest information regarding the shortlists and Festival events is available online at www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Camilla Lambert (nee Cole)
Press & PR Manager,
Spikes Asia Festival of Creativity
Tel: +44 20 3033 4000
[email protected] 

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
From the Asia Corporate News Network

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