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Friday, 26 September 2014, 13:00 HKT/SGT
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Source: Spikes Asia
Last Shortlists Released on Final Day of Spikes Asia

SINGAPORE, Sept 26, 2014 - (ACN Newswire) - The final day of Spikes Asia has seen the remaining shortlists, Creative Effectiveness and Integrated, announced ahead of tonight's awards where the 2014 winners will be revealed and honoured.

Today, Ted Royer, Jean Lin, Stefan Sagmeister and Emad Tahtouh took to the main stage with their President's Addresses. Topics covered included how the rules of relationships can be applied to advertising; the importance of digital; achieving happiness as a designer; and understanding what is possible and what is about to be.

Throughout the Festival, the Forum has hosted speakers from a wide range of industries, who have all shared their insights on a daily theme. Today's theme put 'Creativity in Mobile' under the spotlight by examining mobile technology design and how it enables multiple devices to remain connected at all times. Previous day's themes have concentrated on 'Creative Talent', 'Consumer Insight' and 'Creativity in Social', with speakers including Martin Conneen of Wunderman, Bex Deere and Nir Wegrzyn from BrandOpus and Marc Landsberg from socialdeviant.

Throughout today the Young Spikes competitors are presenting their entries to the specialist juries who will decide which teams will take home a gold medal. Getty Images have been the image providers for the competitions. Corinne Woels, Head of Sales for Getty Images South East Asia, comments that, "As humans, we tend to hold onto fixed and oversimplified ideas and visuals to describe and label people and concepts. It's time to kill the cliche, to break with stereotypes, and embrace the world around us as it actually is - in all its variety and beauty. Imagery has become the most important method of communication in Asia and the creative leaders at Spikes Asia hold the power to re-picture and redefine how we see ourselves and the world around us."

Further information is available on the website and from tonight all of the winners from Spikes Asia 2014 will also be available.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Camilla Lambert (nee Cole)
Press & PR Manager, 
Spikes Asia Festival of Creativity
Tel: +44 20 3033 4000
[email protected]
www.spikes.asia


Source: Spikes Asia

Topic: Press release summary
Sectors: Broadcast
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