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| Friday, 5 December 2014, 18:00 HKT/SGT | |
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Source: HKTDC | |
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| Supports SMEs to Explore Global E-Commerce Opportunities |
HONG KONG, Dec 5, 2014 - (ACN Newswire) - The Hong Kong Trade Development Council (HKTDC) today launched its Small-Order Zone Online Transaction Platform on hktdc.com (http://smallorder.hktdc.com), which enables buyers and suppliers to trade directly over the internet. The HKTDC has also partnered with Hongkong Post to offer postage rebates, helping SMEs embrace e-commerce opportunities. HKTDC Deputy Executive Director Benjamin Chau and Hong Kong Postmaster General Jessie Ting officiated at today's launch ceremony during the World SME Expo being held at the Hong Kong Convention and Exhibition Centre.
 | | Hktdc.com Now Enables Small-Order Online Transactions |
"With the small-quantity sourcing model being an unstoppable trend and with online shopping now raging across the planet, we are proud to launch the hktdc.com Small-Order Zone Online Transaction Platform which further facilitates SMEs in international trade through e-commerce," Mr Chau said. "Refining the online transaction process helps suppliers overcome geographical hurdles to doing business so that the complicated process of foreign trade can be obviated and more deals can be realised."
Mr Chau added that online transactions can be carried out in concert with off-line promotions to reach out to more buyers, including small-volume buyers who previously may not have attended trade fairs in Hong Kong. By providing a four-in-one platform comprising a trade portal, trade fairs, trade publications and mobile apps, the HKTDC helps SMEs capture business opportunities effectively and efficiently. Suppliers, with the support of physical trade fairs, can take advantage of the O2O (online-to-offline) model to win buyer confidence and strengthen their marketing efforts.
Postmaster General, Mrs Ting, said, "Coupled with other promotion channels, the new Small-Order Zone Online Transaction Platform developed by the Hong Kong Trade Development Council facilitates local SMEs to reach the global online buyers in the world of e-commerce. Speedpost Service of Hongkong Post has won wide acclaim in the market for its reliable, speedy and simple customs clearance procedure. Speedpost is definitely a value-for-money option among SMEs. In cooperation with the HKTDC, Hongkong Post endeavours to provide full support for SMEs to expand their business and tap the opportunities through our worldwide delivery network and postage concessions."
Strategic Partnership
In addition to launching the new transaction platform, the HKTDC has also entered into strategic partnership with more than 20 renowned Hong Kong brands to launch a dedicated "Brand Name Section" on hktdc.com. These include jewellery brands Chow Tai Fook, IAD Jewellery, Leo Diamond and MaBelle; watch brands Guy Laroche, Nanoblock, o.d.m. and ZERONE; gifts and houseware brands A-Fontane, G.O.D, Kinox, nu design, PO: and Red A; fashion brands Michele Rene, Salad and TOUGH; electronics brands German Pool and Oregon Scientific; toy brands Adamo 3D, B. Duck, Colour Rich, Dino Horizons and Silverlit.
Mr Chau said: "These strategic partnerships are hugely significant to the development of the online transaction platform. On the one hand, through the platform, participating brands can open up new markets, thereby broadening their customer-base. At the same time, we can also bring in more buyers through brand effects and, in the process, encourage more suppliers to use our platform."
Secure Payment
The Small-Order Zone, established in 2012 in 11 HKTDC trade fairs and the e-commerce platform hktdc.com, enables suppliers to promote and sell quality products in quantities from 5 to 1,000 items. This helps suppliers test the market and maintain a low inventory through small volume orders. The initiative has since developed further, leading to the launch of the online transaction platform today.
To trade directly with buyers online using the Small-Order Zone, a supplier needs only become a verified supplier (inclusive of advertisers or exhibitors) with hktdc.com and set up a commercial account with PayPal to receive online payments. As qualified transactions will be covered by PayPal's Seller Protection Programme, suppliers can sell with peace of mind. On the other hand, buyers have the convenience of using credit cards or their PayPal accounts. Buyers are able to source with confidence as their online purchases via the hktdc.com transaction platform are well-covered by PayPal's Buyer Protection Programme.
Suppliers using Hong Kong PayPal Business Account in handling their overseas transactions can enjoy a low transaction fee at 2.9% of the transaction amount plus US$0.3 handling charges. To step up HKTDC's commitment in supporting SMEs, listing fees and transaction commissions will not be charged in the first two years of the service.
Hongkong Post Support
Hongkong Post is offering postage rebates to suppliers selling through the hktdc.com Small-Order Zone. International deliveries through Speedpost accounts to designated emerging markets will be offered a 10% rebate in postage charges. The offer covers more than 10 emerging markets including Turkey, Hungary, Argentina, Cambodia and the Czech Republic. It also offers postage rebate for posting items weighing 5kg or more to over 30 major markets.
Boosting Business
Since 2012, buyers and suppliers alike have been enthusiastic about the benefits of using the Small-Order Zone. In 2013, this innovative promotion method received the "UFI Marketing Award", which recognises its ability to connect suppliers and buyers worldwide in response to the latest global sourcing trends. Results have been positive with the online and offline zones together helping a total of 6,000+ suppliers featuring 100,000+ products and resulting in 1.4 million sales leads to date. Design of the online transaction platform resembles other consumer online shopping platforms with attractive product photos and layouts to help buyers source the right products more easily. To attract more buyers to conduct online transactions, the HKTDC will periodically launch special themes and discounts and stage promotions at local and overseas trade fairs. The online transaction platform will also be extensively promoted to international B2B buyers through the 40+ HKTDC offices around the world.
Website:
Small-Order Zone: http://smallorder.hktdc.com
Downloads: http://filesharing.tdc.org.hk/hktdc/download.php?fid=_phpJyZxl1
Contact:
HKTDC
Corporate Communication Department
Joe Kainz
Tel: +852 2584 4216
Email: joe.kainz@hktdc.org
Topic: Trade Show or Conference
Source: HKTDC
Sectors: Trade Shows, Daily Finance, Daily News
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From the Asia Corporate News Network
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