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- Incorporate Creative advertisement into the game and spread through Social Network to reach out to the youth
- Successfully interact with netizens to win an iPhone 6 Plus |
HONG KONG, Dec 8, 2014 - (ACN Newswire) - Dah Sing Life Assurance Company Limited ("Dah Sing Life") has blazed a new trail by launching an interactive online game "Save Your Good Friends from Danger" on Facebook that reinforces its most recent shark advertising campaign. Taking the advantage of social media, this campaign helps breaking the traditional framework, incorporating creative idea of the recent TVC into the game. Dah Sing Life aims to make use of the social media to reinforce its key message that "dangers are everywhere and unpredictable".
 | | Dah Sing Life launches an Interactive Game on Facebook Reinforcing its Shark Advertising Campaign |
The game is conducted on an accumulated scoring basis. Players can accumulate points by playing the game to win exciting prizes. From 1-14 December 2014, players with the highest "sum insured" in the game will win an iPhone 6 Plus, and those ranking 2nd to 19th are entitled to a portable battery charger.
Players can accumulate points by inviting their families and friends to join in the game. Each invitation will be rewarded with an additional "$10-sum insured" in the game. After each family member or friend finishes the game, players may earn an additional "$90-sum insured!" The profile pictures of those invited families or friends will be added to the game which makes it more personal. The game uses Facebook as a platform so players may log into their facebook accounts through their mobile phones or computers anywhere and anytime.
The game playing method and rules:
1. Before the game starts, player may select up to 30 friends on Facebook to join the game. Each invitation will be rewarded with an additional "$10-sum insured" and profile pictures of those invited friends will be displayed as the "people to be saved."
2. When the game starts, player has to click on the "people to be saved" within 60 seconds and each successful rescue will gain a "$10-sum insured". If player cannot save the person in particular time, the profile picture will disappear and a "$20-sum insured" will be deducted from the account.
3. During the game, the profile picture of brand ambassadors Wong Kam Po and Mag Lam Yan Tung may appear. If player clicks to save them, he can earn a "$50-sum insured." If player clicks on a "white shark" or a "buoy" accidentally, one life will be deducted from the three lives they have.
4. When the game ends, player may invite other new friends to join the game and gain a "$10-sum insured" as a reward for each invitation.
5. After the invited individuals have finished the game, player will earn a "$90 sum insured" as a reward.
Contact:
Dah Sing Life Assurance Company Limited
Mr. Camille Tam
Head of Marketing
Tel: +852-3767-8660
Email: camilletam@dahsing.com
Strategic Financial Relations Limited
Ms. Courtney Ngai
Tel: +852-2114-4952
Email: courtney.ngai@sprg.com.hk
Topic: Press release summary
Source: Dah Sing Life Assurance Co Ltd
Sectors: Daily Finance, Daily News
https://www.acnnewswire.com
From the Asia Corporate News Network
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