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| Strives to Enhance Profitability through a Diversified Brand and Product Portfolio Strategy |
HONG KONG, Jan 19, 2015 - (ACN Newswire) - Hin Sang Group (International) Holding Co. Ltd. ("Hin Sang" or the "Group"; stock code: 6893), a brand management company and distributor with a focus on health care, personal care, skin care and household products, has launched a number of its own-brand products and a new distributed brand, further broadening its income source through product diversification. For its own brands, "Hin Sang" has introduced the "Happy Baby Herbal Gummy Candy" series; its skin care product brand "Beautymate" will debut the new product "Acne Repairing Serum"; and its health care product brand "Shuang Long" has marketed "Kingpan Tin Hee Yuen" and "Kingpan Sanpien Hoi Kau Yuen". Moreover, the Group has signed a 4-year cooperative agreement with a skin care product brand from Japan "Hanajirushi" to serve as its exclusive distributor in Hong Kong and Macau. The Group expects to start selling the products under this brand in April this year.
The "Happy Baby Herbal Gummy Candy" series under the "Hin Sang" brand comprises three products, "Hin Sang Happy Baby Herbal Doctor IQ Gummy Candy", "Hin Sang Happy Baby Herbal Super Power Gummy Candy" and "Hin Sang Happy Baby Herbal Iron Zinc and Calcium Gummy Candy", which are available in stores of Watsons, CRCare and pharmacies in Hong Kong, as well as stores of Mannings and baby shops in Mainland China. As the self-owned flagship brand of the Group, "Hin Sang" was a leader of Hong Kong child-specific vitamin and dietary supplements market in 2013 with a market share of approximately 53.6%*.
"Beautymate" will launch a new product "Acne Repairing Serum" in April this year to further enrich its skin care product mix. The Group launched its "Beautymate" skincare brand in 2009, which has become one of the Group's best-selling brands in Asia. Besides, the Group's "Shuang Long Kingpan Tin Hee Yuen" and "Shuang Long Kingpan Sanpien Hoi Kau Yuen" are two healthcare products for adults for improving their vitality and physical condition. These products can be found in stores of Mannings, Watsons and pharmacies in Hong Kong.
"Hanajirushi", a new brand secured by the Group, is originally from Japan. The products have been sold in Japan and China since 2008. Total sales of "Hanajirushi" was approximately HK$1 billion in 2014. The brand, which can be found in around 1,700 Watsons stores across the country, has won that chain's "Top 10 Favourable Products Award" for two consecutive years due to its excellent product quality and reasonable price. The monthly nationwide sales of "Amino Acid Super Moisture Face Mask (Leave-In)", the most popular product of "Hanajirushi", is as high as 150,000 bottles. Other products such as "Collagen & Souhakuhi Extract Moisture Face Mask", "Deep Cleansing Lotion (for sensitive skin / super moist)", "Collagen & Souhakuhi Extract Sleeping Face Mask Night Care" and "Hanajirushi" Moisture Face Mask" have also been well-received by the market.
Ms. Kwan Lai Man, Managing Director and Executive Director of Hin Sang, said, "Riding on our extensive brand management experience, we are striving to enhance the awareness of our own brands and distributed brands through a broad sales network and proven marketing strategies. We also seek opportunities to work with new brands with strong potential while we focus on developing products with higher margin in order to increase income and enhance profitability. Looking ahead, we will further strengthen the brand portfolio to capture the development opportunities in Greater China and overseas markets with the aim to achieve sustainable growth."
The Group currently manages 23 brands, 8 of which are its own brands#, encompassing a series of personal care and skincare products, healthcare products and household products:
Healthcare Products:
- Hin Sang#
- I love BB#
- Happy Baby#
- Yin Sang#
- Shuang Long#
- Garden Fresh
Personal Care and Skincare Products:
-- Personal Care Products:
- Vcnic
- Acene
- Zici
- Janese
- Mecijo
- Disenar
- Enear
- Floral Water for Baby
-- Skincare Products:
- Beautymate#
- Sewame
- Besilke
- Hanajirushi
Household Products:
- King's Antiseptic#
- On-guard#
- Pahmi
- Sunew
- Veens
Contact:
Strategic Financial Relations Limited
Vicky Lee Telephone: +852 2864 4834 Email: vicky.lee@sprg.com.hk
Jovanni Cai Telephone: +852 2114 4937 Email: jovanni.cai@sprg.com.hk
Phoebe Li Telephone: +852 2864 4862 Email: phoebe.li@sprg.com.hk
Topic: Press release summary
Source: Hin Sang Group (Internation) Holding Co. Ltd
Sectors: Daily Finance, Daily News
https://www.acnnewswire.com
From the Asia Corporate News Network
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