English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 5 March 2015, 16:50 HKT/SGT
Share:
    

Source: CASBAA
OTT Offers Huge Potential; Piracy Still a Hindrance - CASBAA OTT Summit 2015

HONG KONG, Mar 5, 2015 - (ACN Newswire) - CASBAA, the Association for digital multichannel TV, content, platforms, advertising and video delivery throughout the Asia-Pacific, recently concluded its OTT Summit 2015 on Tuesday, March 3 at the Grand Hyatt Singapore.

"Attracting over 200 delegates, speakers, and media, the second edition of CASBAA's OTT Summit was another successful forum providing essential information to help better understand how over-the-top television services can best fit into our current broadcasting environment," said Christopher Slaughter, CEO, CASBAA. "The Asia Pacific region is still primarily driven by the traditional linear TV market but, as our speakers have detailed today, there is tremendous business potential in tapping into OTT."

Christine Fellowes, Board Member Responsible, CASBAA OTT & Connected Media Group, and MD Asia Pacific, Universal Networks International, started off the day by painting a positive outlook for OTT: "Currently fixed broadband in Asia Pacific is at 35% household penetration. Mobile broadband subs powered by 3 and 4G networks are at 866 million today and will expand to reach almost two billion subs in just five years. While linear television will remain the driving force for some time, OTT is currently a US$3 billion industry in Asia Pacific and forecast to be $8 billion by 2020."

Further reinforcing the enormous potential that OTT services hold for the region, Wangxing Zhao, Associate Research Analyst, SNL Kagan said that "We see OTT as much more of an opportunity than a threat for all players in the TV industry. OTT is being leveraged by free broadcasters, pay-TV providers and pay-TV platforms too but discrepancies between markets in the Asia-Pacific region are phenomenal and, as a result, OTT in some markets will have a much longer trajectory than in more developed markets."

Zhao added: "Netflix has proven that OTT is more about getting new subscribers for the TV industry, rather than cannibalizing existing ones."

But, despite the rosy picture, other speakers pointed out hurdles that could hinder the progress of OTT in the region.

"We have a huge problem when it comes to OTT monetization, where piracy is fast becoming the de facto viewing habit of a full generation of users," said Matt Pollins, Media Lawyer, Olswang Asia. "Evidence confirms that the main reason people pirate is because it is free and I don't think the industry alone can remedy this simply by putting more content options out there, without substantial help from the authorities in more actively enforcing copyright."

"In many Asian markets there are services flagrantly infringing copyright in broad daylight without any real risk of enforcement," Pollins warned.

Net neutrality, an issue topical in the United States presently, was also highlighted as a possible issue for the Asia Pacific in the future.

Said James Miner, CEO, Miner Labs: "Nobody has mentioned the words 'net neutrality', but we have to be concerned about who is going to finance the networks needed to provide bandwidth needed for online video.... Netflix and YouTube are the poster children for overconsumption."

However, what was clear after the day's sessions was that old business models would not be sufficient in the digital age.

"Change is the thing that will define this industry, and those who can manage that best will succeed," said David Habben, Chief Media Strategist, Akamai Technologies.

Supporting the event, corporate partners for the CASBAA OTT Summit 2015 included Presenting Sponsor Brightcove, Official Interactive Q&A Partner Ooyala and Sponsors Accedo, Akamai, Irdeto and Letv.

About CASBAA

Established in 1991, Casbaa is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa is the interlocutor for the industry with governments across the region, leads the fight against video piracy, publishes in depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.

Contact:
Desmond Chung
Associate Director, PR & Communications, CASBAA
Tel: +852-3929-1712
Email: [email protected]


Source: CASBAA

Topic: Trade Show or Conference
Sectors: Broadcast
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

CASBAA Releated News
Mar 27, 2018 12:00 HKT/SGT
Casbaa OTT Summit - Day 2: Customer retention is key
Mar 22, 2018 16:00 HKT/SGT
OTT Summit - Day 1: Addressing the "Perfect Storm"
Dec 28, 2017 16:30 HKT/SGT
Selling Illicit Streaming Devices (ISDs) in Hong Kong is illegal
Dec 13, 2017 17:00 HKT/SGT
CASBAA Lauds Indian Ease of Doing Business; Calls for Policy Reforms for Broadcast & Satellite Industries
Nov 30, 2017 12:00 HKT/SGT
Louis Boswell Appointed CEO, CASBAA
More news >>
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: