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Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
First Speakers Confirmed for AMES 2015

SINGAPORE, Apr 9, 2015 - (ACN Newswire) - A line-up of top brand strategists from across Asia Pacific will take to the stage at the AMES Conference & Awards 2015, on Wednesday 3 June 2015 at Grand Hyatt Singapore.

The AMES jury presidents comprising James Thompson from Diageo, Jayant Murty from Intel, Rahul Welde from Unilever and Dr Elaine Rodrigo from Mondelez, all senior marketers in the region who champion the effectiveness agenda, will share insights into current trends, and how their brands are rethinking the way they engage with consumers as part of their President's addresses.

Other sessions will include a groundbreaking scientific study that demonstrates the correlation between emotional responses and business performance, presented by Andy Wilson, Head of Strategy for BBDO and Proximity Asia. We Are Social will explore new frontiers of experiential marketing through Virtual Reality, with Don Anderson, Regional Managing Director showcasing the possibilities for brands and marketers with this exciting technology. Kim Douglas, MD and VP SapientNitro Singapore and Hong Kong will examine the future of e-Commerce with storyselling. And direct from the jury rooms, the AMES Judges Forum will offer insights from this year's shortlisted entries and what makes a winning entry. More speakers will be announced in the forthcoming weeks.

Andrea Hayes, Festival Director, says, "The AMES Conference and Awards programme is an opportunity for delegates to share and learn the latest thinking in strategic brand communications. The agenda and speaker lineup is an essential for everyone involved in brand strategy and focused on delivering real results for clients."

Delegate registration is currently open at SGD750 which includes access to both the Conference and Awards. For full information or to register to attend, please visit www.ames.asia.

Key Dates Delegate Registration: Open
AMES Awards and Conference: 3 June 2015, Grand Hyatt Singapore

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Contact:
Regina Low 
Festivals Marketing and Relationships Manager 
[email protected] 
Tel: +65 6579 0543
www.ames.asia



Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Press release summary
Sectors: Advertising
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