|Saturday, 19 September 2009, 10:36 HKT/SGT|
Source: Spikes Asia
SINGAPORE, Sept 19, 2009 - (ACN Newswire) - The winners of Spikes Asia, the leading creative advertising competition for Asia, were revealed at last night's Awards Ceremony which took place to a packed room in Singapore's Victoria Concert Hall.
Of the 2685 entries competing at this year's awards, the jury awarded a total of 258 Spikes Asia trophies across the 11 different categories.
The Outdoor category was the strongest with a total of 51 winners, followed by Digital with 36, there were 35 in TV/Cinema, 34 trophies were awarded in Print, 29 in the Direct and Sales Promotion category, 20 in Design, 16 Media awards, 12 Print Craft winners, 9 TV/Cinema Craft trophies awarded and 8 Radio winners. 8 Jade Spikes were given in the Integrated category.
JWT India took away both the Direct & Sales Promotion Grand Prix and the Integrated Jade Spike Grand Prix for their Bennett Coleman's Teach India campaign.
Ogilvy & Mather Bangkok won the TV/Cinema Grand Prix for the Thai Life Insurance Co. ad Melody of Life.
The Print Grand Prix went to BBDO/Proximity Malaysia in Kuala Lumpur for the Chrysler Korea campaign Bushman & Eskimo, Husky & Camel and Mountain Goat & Crocodile.
The Outdoor Grand Prix was awarded to Dentsu, Tokyo, for Uniqlo's Human Vending Machine World Tour.
The Media Grand Prix went to JWT Singapore for Silkair's Cinema Takeover.
Robot Communications, Tokyo, won the Digital Grand Prix in the Digital Tools category for Sony Music's ad Wish I Could Be True to Myself.
McCann Worldgroup, Hong Kong, took home the Grand Prix in the newly launched Design category, for Nike's Paper Battlefield.
In the Craft category, JWT Shanghai won the Grand Prix for CEPF's print ad Shan Shui.
There was no Grand Prix awarded in the Radio category.
Ogilvy & Mather Bangkok, Thailand were honoured with the Agency of the Year. Runners up were Saatchi & Saatchi, Petaling Jaya in Malaysia who came 2nd and BBDO/Proximity Malaysia, Kuala Lumpur who were 3rd.
The inaugural Media Agency of the Year trophy was awarded to OMD Hong Kong with JWT Singapore taking 2nd place and in 3rd, Dentsu Tokyo.
JWT were presented with the Network of the Year trophy with Ogilvy & Mather coming 2nd followed by BBDO in 3rd.
The winners of the Young Creatives competition were also revealed during the ceremony with the team from Leo Burnett / Arc Worldwide Singapore picking up the Gold medal for their Integrated work for Mercy Relief.
The first Advertiser of the Year Award, presented to advertisers who have either distinguished themselves for inspiring innovative marketing of their products, who embrace and encourage the creative work produced by their agencies or who lead the way forward with new communication initiatives was presented to The Times of India Group in honour of their Lead India campaign, an initiative to seek out the next generation of leaders for India.
The winning work, which was judged in Singapore over the last week by 39 top international creatives and media experts from 18 countries, can be viewed at www.spikes.asia/winners.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com
About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.
In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
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Source: Spikes Asia
Topic: Press release summary
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