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LONDON, June 19, 2015 - (ACN Newswire) - The Cannes Lions International Festival of Creativity, which starts on Sunday, will this year welcome advertising legend and BBH founder Sir John Hegarty, and celebrated filmmaker and humanitarian Richard Curtis, as they unveil details of the creation and distribution of the First Ever Global Cinema Ad Campaign.
In September 2015 193 world leaders will adopt The Global Goals for Sustainable Development at the United Nations in New York. The goals are a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. Project Everyone, founded by Richard Curtis, aims to share these global goals with 7 billion people in 7 days.
At a seminar hosted by SAWA - the Global Cinema Advertising Association, founding partners of Project Everyone, Richard Curtis and Sir John Hegarty will discuss the 'First Ever Global Cinema Ad Campaign' #WEHAVEAPLAN and the power of cinema in delivering social good. They will be joined by internationally renowned actors Freida Pinto and Chiwetel Ejiofor who will share their experiences of how cinema can create waves for social change. The conversation will be chaired by British journalist and TV presenter Mariella Frostrup.
Richard Curtis said, "2015 is an incredibly important year for everyone. All 193 world leaders are coming together to set out the new Global Goals - a "to do list" for the people and the planet, to end extreme poverty, to fight injustice and inequality and to defeat the threats of climate change. Project Everyone has a big vision for getting the plan to everyone in the world - and that big vision needs a big screen."
Sir John Hegarty added, "Getting such an important message out around the world is a difficult brief and so global cinema is the perfect medium. I have had a life-long love of cinema and I have always believed that a big idea needs a big screen."
The seminar will take place during Cannes Lions on Wednesday 24 June, from 10:00-10:45, in the Grand Audi of the Palais des Festivals. SAWA's General Manager, Cheryl Wannell said, "We are excited by the hype that these icons will bring to the Seminar which will see them announce the first ever 'Global Cinema Ad Campaign' that from September 2015 SAWA will be facilitating through its Cinema advertising company members' countries."
Cannes Lions takes place from 21-27 June in Cannes, France. Further information on the full content programme, networking events and how to join 13,000 global industry members can all be found at www.canneslions.com.
About Project Everyone
Project Everyone was founded by Richard Curtis, filmmaker and founder of Comic Relief. This is why...
In September 2015, the United Nations are launching global goals, a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. If the goals are met, they ensure the health, safety and future of the planet for everyone on it. And their best chance of being met is if everyone on the planet is aware of them.
So the simple but mighty ambition of Project Everyone - is to share the global goals with 7 billion people in 7 days.
About the Speakers
Chiwetel Ejiofor CBE - actor, writer, director
Freida Pinto - actor, Girl Rising India Global Ambassador & Producer, Global Ambassador Plan International
Sir John Hegarty - Founder, Creative BBH
Mariella Frostrup - Journalist, Presenter
Richard Curtis - Writer, Director & Comic Relief Co-Founder
For media requests for Project Everyone and seminar figures please contact Carina McKeown, Project Everyone Press Manager carina@project-everyone.org, +44 (0)7483 913614 www.project-everyone.org
For information on SAWA please contact
Cheryl Wannell, SAWA.com Tel: +61 406215561
E-mail: cwannell@sawa.com
Contact:
Camilla Lambert
Press & PR Manager
camillal@lionsfestivals.com
+44 20 3033 4016
Topic: Trade Show or Conference
Source: Cannes Lions International Festival of Creativity
Sectors: Film & Video, Daily Finance, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network
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