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Tuesday, 29 September 2009, 19:00 HKT/SGT
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Source: CASBAA
Glock to Rock CASBAA '09

HONG KONG, Sept 29, 2009 - (ACN Newswire) - The effectiveness and efficiency of digital advertising will be an underlying theme of the CASBAA Convention 2009 in Hong Kong.

Kicked off with a scene setter by Bernhard Glock, the President of the World Federation of Advertisers, the morning session on November 5th will feature digital marketers, broadcasters and agencies moderated by Chris Skinner, MD, Universal McCann Hong Kong.

A long-time advocate of building consumer trust through advertising with an emphasis on the elusive ROMI, Glock will be joined by Richard Dunmall, GM, Greater AP, Microsoft Advertising and Jonathan Ellis, SVP, Revenue & Partnerships, Fox Int'l Channels.

Meanwhile, on November 4th the Convention '09 is set to analyze the latest trends in global media consumption and the pay-TV sector's response with Jack Wakshlag, Chief Research Officer at Turner Broadcasting; Mark Patterson, CEO, Asia Pacific, GroupM; Jonathan Spink, CEO, HBO Asia; Lee Bartlett, MD, ITV Global Content and Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication.

According to the latest ZenithOptimedia findings*, the Asia-Pacific ad market should return to growth in 2010, with China set to grow by 5.4%, overtaking the UK as the world's fourth largest ad market. Meanwhile, India should recover with 7.7% growth, as both China and India make a massive contribution to the ever-expanding Asia Pacific subscription TV sector, now accounting for more than 320 million pay-TV connections.

"The adoption of digital technologies combined with the most exciting demographic platform on the planet ensures that subscription TV in Asia will be more effectively monetized as the most powerful, visual and emotional advertising medium," said Simon Twiston Davies, CEO of CASBAA. "The CASBAA Convention '09 line-up of advertising experts is unprecedented through its imagination and reach."

For more details and registration for the Convention 2009, please visit www.casbaaconvention.com.

About CASBAA

Established in 1991, Casbaa is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa is the interlocutor for the industry with governments across the region, leads the fight against video piracy, publishes in depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.

Contact:
Rita Vannithone
Director Marketing & Communications, CASBAA
Tel: +852 2854 9940
Email: [email protected]

Helen Shek 
Manager Communications, CASBAA
Tel: +852 2854 9943
Email: [email protected]


Source: CASBAA

Topic: Trade Show or Conference
Sectors: Broadcast
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