|Thursday, 16 July 2015, 12:30 HKT/SGT|
Source: Spikes Asia
|Dedicated Academies and Competitions Bring Learning to the Fore|
SINGAPORE, July 16, 2015 - (ACN Newswire) - Spikes Asia, the Festival of Creativity returning to Singapore from 9-11 September, this year builds on its mission to provide a space for the next generation to grow and hone essential skills through tailored programmes.
Throughout the Festival a series of carefully structured academies will run, offering bespoke training for different career disciplines. Steve Latham, Head of Talent & Training for Lions Festivals commented that Spikes Asia holds a unique position in the region which allows for training programmes like no other. "The fact that over 1,800 of the region's industry are at Spikes Asia means that the academies not only exist in a rich and inspiring environment but have access to some of the greatest minds and achievers in the business."
The Young Digital Academy, sponsored by Ogilvy & Mather, will help attendees to master all things technology and learn the importance of embracing innovations in the creative process. Using his extensive knowledge and expertise, Kenny Powar, ex-regional CEO for Possible, has been appointed as tutor of the academy.
Last year's students said that the Young Media Academy had been 'fun, fulfilling and rewarding' as well as 'an eye opening and enriching experience'. This year it returns with GroupM's Greg Graham as tutor, providing a crash-course on executing creativity in media.
The Young Account Executive Academy, which aims to improve pitching power and creative bravery, will see Dave McCaughan of Bibliosexual leading the course, which is sponsored by McCann Worldgroup. Tracie Tan, 3-sixty Brand Communications, said of last year's academy that "the course was just the spark you need to light the fire for you to chase that dream in advertising!"
Exclusively for student creatives, the Young Creative Academy, sponsored by Cheil, will see industry veterans passing on tricks of the trade, all done under the guidance of tutor Noor Azhar Mohamed from Singapore Polytechnic.
In another area, four competitions will give the rising stars of the industry a platform to demonstrate their skills and creativity. Young Spikes competitions in Integrated, Media and Digital give young professionals an opportunity to compete and shine in their careers, while the Student Creative Award for Print helps students to kick-start their future careers.
Further information on all of these initiatives, including how to be a part of them, can be found online at www.spikes.asia. The Spikes Asia Talent & Training team can be contacted at [email protected].
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com
About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.
In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Press & PR Manager
Spikes Asia Festival of Creativity
+44 20 3033 4000
Source: Spikes Asia
Topic: Trade Show or Conference
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