|Tuesday, 4 August 2015, 20:00 HKT/SGT|
Source: Spikes Asia
|- New Think Tank Launched for Senior Marketers|
- Marketers Academy Helps Young Talent
SINGAPORE, Aug 4, 2015 - (ACN Newswire) - Continuing its commitment to developing talent, Spikes Asia has today announced the launch of a one-day Think Tank for Senior Marketers at the 2015 Festival which will complement the existing Young Marketers Academy, now in its fifth year.
The Think Tank, which has been launched in partnership with J. Walter Thompson, has been designed to help senior marketers better understand creativity in brand communications and ensure client strategies are effective in today's constantly changing business environment. Commenting on the programme, Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, says, "Think Tank aims to help brand owners unlock the hidden potential of their brand, and develop pioneering solutions through innovative creative ideas."
Elena Sukacheva, Managing Director at The Economist Group, has been confirmed as the Think Tank Moderator. The programme takes place on 9 September and has a maximum of 20 spaces available. Andrea Hayes, Festival Director, Spikes Asia, commented, "This bespoke programme has proved incredibly successful with senior marketers in MEA, and we're excited to be extending our partnership with J. Walter Thompson to bring it to Asia for the first time."
Returning for a fifth year, the Young Marketers Academy, sponsored by Dentsu Aegis Network, will once again offer young marketers and brand managers an essential programme which will help to secure a successful future in the communications industry. Taking place from 9-11 September, the academy will benefit from a tailored programme of in-class sessions as well as drawing from the best of the wider Festival content and networking opportunities. Frederique Covington, International Marketing Director, Twitter, has been confirmed as this years tutor.
Spikes Asia takes place from 9-11 September in Singapore. Alongside the 3-day Festival, a wealth of competitions and training programmes exist to help in the development of regional talent. Further information on all available programmes can be found at www.spikes.asia.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com
About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.
In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Press & PR Manager
Spikes Asia Festival of Creativity
+44 20 3033 4000
Source: Spikes Asia
Topic: Trade Show or Conference
From the Asia Corporate News Network
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