|Friday, 7 August 2015, 13:00 HKT/SGT|
|- Crossover concept offers sporty yet refined styling and driving performance -|
HIROSHIMA, Japan, Aug 7, 2015 - (JCN Newswire) - Mazda Motor Corporation will host the world premiere of the Mazda KOERU crossover concept at the Frankfurt Motor Show, which opens on September 17 and runs through September 27, 2015.(1)
The Japanese word "KOERU" means to "exceed" or "go beyond," a fitting name for Mazda's new foray into the growing crossover SUV market, because the model aims to exceed existing category standards and stereotypes. As the latest embodiment of Mazda's KODO-Soul of Motion design theme, Mazda aimed to impart the KOERU with the power and vitality of a wild animal while maintaining a sense of refined dignity. The latest SKYACTIV technologies ensure the model provides outstanding environmental performance without compromising on Mazda's renowned driving pleasure.
To increase awareness of the Mazda brand, the automaker will display its full line-up of new-generation models featuring SKYACTIV technologies and KODO-Soul of Motion design at the Frankfurt Motor Show.
(1) Official name of the show is 66th Internationale Automobil-Ausstellung. Press days are September 15 and 16. Mazda will hold its press conference at 13:45 on September 15. The show is open to public from September 17 through 27.
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today ranks as one of Japan's leading automakers, and exports cars to the United States and Europe for over 30 years. For more information, please visit www.mazda.com
Corporate Communications Division
Mazda Motor Corporation, Japan
mailto: [email protected]
Topic: Press release summary
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