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Friday, 14 August 2015, 09:20 HKT/SGT

Source: Spikes Asia
Top Industry Talent, Tattoo Artists, Photographers & Whisky Blenders are Among 70 Speakers at Spikes Asia

SINGAPORE, Aug 14, 2015 - (ACN Newswire) - In four weeks' time, Spikes Asia will open its doors to host more than 70 speakers from across the creative spectrum, who over three days will speak on a variety of topics from storytelling to technology.

"When we structure the content programme for Spikes Asia we know the importance of having the right balance. That means ensuring that delegates not only hear from the big-name global and regional industry creatives but also from a genuinely diverse range of speakers from varied creative industries. Pulling these expertise and experiences together makes for an incredibly rich three days," says Terry Savage, Chairman, Lions Festivals.

The Inspiration Stage at Spikes Asia will bring together some of the best industry talent including AKQA's Rei Inamoto, who will look at the evolution of creativity in the age of seismic technological and cultural transformation, while the BBC will put Josy Paul, Chairman, Chief Creative Officer, BBDO India and Merlee Jayme, Chairman, Chief Creative Officer, DM9 Jayme Syfu, onstage to talk about putting gender at the top of the agenda.

A series of president's addresses will allow delegates to hear from some of the Spikes Asia 2015 jury presidents, including J. Walter Thompson's Matt Eastwood with 'Curiosity - or - The Beauty of Being the Dumbest in the Room', Nils Andersson of TBWA\Greater China with his session 'It all Starts with a Pencil', and Todd Hunter from CAA Marketing with 'Story is not a Buzzword'.

Inspiration from the broader creative realm will come from Joey Pang, the world's only professional Chinese calligraphy tattoo artist, who joins Grey Group to share where she gains inspiration from and what the challenges are to finding creativity. While at this year's 'DDB Presents', Pulitzer Prize-winning director and photographer Vincent Laforet will take to the stage to discuss the importance of embracing change while staying true to the core principles and techniques that have been relied on for generations. In Diageo's session 'The Art of Blending', Lawrence Law explains how they use Johnnie Walker House, embassies for whisky culture outside of Scotland, as a stage to showcase the sensory pleasures of Scotch whisky to consumers and by using different mediums of creativity promote regional art to the world.

More than 50 sessions are scheduled for Spikes Asia. Anyone wishing to be at the Festival, which takes place from 9-11 September in Singapore, should register at www.spikes.asia, where the full schedule is also available.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Camilla Lambert
Press & PR Manager
Spikes Asia Festival of Creativity
[email protected]
+44 20 3033 4000

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Advertising
From the Asia Corporate News Network

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