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Friday, 11 September 2015, 23:00 HKT/SGT

Source: Spikes Asia
2015 Spikes Asia Winners Revealed

SINGAPORE, Sept 11, 2015 - (ACN Newswire) - Following three days dedicated to inspiring and enabling creativity, Spikes Asia 2015 concluded this evening with a packed Awards Ceremony at the Ritz Carlton Singapore.

Addressing the audience at the event, Lions Festivals CEO, Philip Thomas thanked the 93 judges from across APAC who'd spent the past week reviewing 4,351 entries in 18 categories, debating the work and narrowing the field. He described the resulting group of 421 winners that were chosen as setting a new creative benchmark for the Festival and the region.

This year's Grands Prix went to:

Branded Content & Entertainment
- Grand Prix: ADK Taiwan, Uni-President, 'House of Little Moments Campaign'

Creative Effectiveness, sponsored by Y&R Advertising
- Grand Prix: Lowe Lintas and Partners Mumbai, Hungama Digital Services Mumbai, India, Hindustan Unilever India, 'Kan Khajura Station - From Dark to Connectivity'

- Grand Prix: DDB Group New Zealand, Auckland, Sky History Channel, 'The Unforgotten Soldiers'

- Grand Prix: Colenso BBDO Auckland, New Zealand, Volkswagen, 'Reduce Speed Dial'

- Grand Prix: Whybin\TBWA Group Melbourne, Australia, Sports Radio, 'It's Your Call'

Film, sponsored by Revolver / Will O'Rourke
- Grand Prix: Saatchi & Saatchi Hong Kong / Del Campo Saatchi & Saatchi Madrid, Hong Kong, Changyou Online Game Developer, 'Mother'

Film Craft
- Grand Prix: Ramesh Deo Productions Mumbai / Taproot Dentsu Mumbai, India, Bennett Coleman & Co., 'I am Mumbai'

- No Grand Prix awarded

Innovation, sponsored by RadiumOne
- Grand Prix: Grey Group Singapore, Talwar Bindi, 'Lifesaving Dot'

- Grand Prix: Leo Burnett Melbourne, Australia, SPC Ardmona, '#MyFamilyCan'

- Grand Prix: McCann Melbourne, Australia, Tigerair, 'Infrequent Flyers Club'

Mobile, sponsored by Vizeum
- Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, 'Look at Me'

- Grand Prix: Grey Group Singapore, Talwar Bindi, 'Lifesaving Dot'

- Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, 'Look at Me' Print Grand Prix: Lowe Indonesia, Jakarta, Unilever Indonesia, 'Rural', 'Urban'

Print & Poster Craft
- Grand Prix: Lowe Singapore, 3M Singapore, 'Minestrone Soup', 'Olive Oil & Balsamic Vinegar', 'Sangria'

Promo & Activation
- Grand Prix: DDB Group New Zealand, Auckland, BMW, 'Reverse April Fools'

- No Grand Prix awarded

During the ceremony, winners of the Young Spikes competitions were also announced.

The winning team for the Integrated Competition were David HK Tan and Simon Dall of Leo Burnett, Malaysia. In the Digital Competition, Simon Horn and Cassandra Tse won while the Media Competition went to hometown-duo Jazreel Koh and Karen Tay of PHD, Singapore.

Concluding the event were the Special Awards.

Lions Festival's Chairman, Terry Savage, presented the Advertiser of the Year Award, sponsored by MediaCorp, to Unilever. The award was collected by Rahul Welde, Vice President of Media for Asia, Africa, Middle East, Turkey and Russia who earlier in the evening had seen a further two Grands Prix added to the three already claimed by Unilever over the last five years of the Festival.

Other Special Awards presented were:

Network of the Year
2. Leo Burnett
3. DDB

Agency of the Year
1. Colenso BBDO, Auckland
2. Dentsu, Tokyo
3. DDB Group New Zealand, Auckland

Independent Agency of the Year
1. CJ Worx, Bangkok
2. Mori, Toyko
3. Fred & Farid, Shanghai

Media Agency of the Year
1. Starcom Australia, Sydney
2. ZenithOptimedia, Auckland
3. OMD China, Shanghai

Spikes Palm
1. morimori, Tokyo
2. AOI Pro., Tokyo
3. Primo, Buenos Aires

Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Camilla Lambert
Press & PR Manager
Spikes Asia Festival of Creativity
[email protected]
+44 20 3033 400

Source: Spikes Asia

Topic: Awards received
Sectors: Advertising
From the Asia Corporate News Network

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