|Mitsubishi Motors to sign agreement to sponsor Japan's representative team|
TOKYO, Dec 21, 2015 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) today announced that it will sign an agreement with the Japan SR Association (JSRA) for official sponsorship of the Sun Wolves, Japan's representative team in the Super Rugby league where teams from top countries compete in.
Under the agreement with JSRA, MMC's company name will appear on the team's official uniform (left sleeve) as well as at the game venues. The contract will run for five years until 2020.
With increasing attention to Super Rugby both in Japan and worldwide, MMC believes sponsoring the Sun Wolves can contribute in promoting and vitalizing sports as well as spreading awareness of MMC.
Super Rugby 2016 will start from the end of February 2016, played by 18 teams in five countries worldwide (Japan, New Zealand, Australia, Republic of South Africa, and Argentina). The games will be broadcasted internationally.
About Mitsubishi Motors
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline -- a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Public Relations Department
Source: Mitsubishi Motors
Topic: Press release summary
From the Asia Corporate News Network
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