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Monday, 11 January 2010, 16:51 HKT/SGT
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Source: MediaTek / V1 Group Limited
VODone Telemedia in Collaboration with Cmedia to Develop 80% of New Mobile Handset Market in PRC

HONG KONG, Jan 11, 2010 - (ACN Newswire) - VODone Limited ("VODone" or the "Group", SEHK:0082) is pleased to announce that on 11 January VODONE Telemedia entered into an exclusive strategic partnership agreement with Cmedia of Taiwan under a revenue sharing principle. Through cooperation with iPeer, to which Cmedia and MTK are shareholders, VODONE Telemedia becomes MTK's exclusive strategic partner in integrated mobile entertainment development in the Greater China region.

An important purpose of this co-operation is to embed VODONE Telemedia's mobile lottery focused value-added services such as games, entertainment, music, video and wireless payment gateway etc. into mobile chips manufactured by MTK.

iPeer is MTK's sole channel vehicle in entertainment and music value-added services in the PRC. MTK is an internationally renowned IC design house and it has a prominent position in the mobile handset market. The output of MTK's mobile chips for the year 2009 exceeded 300 million pieces, it is the second largest global mobile chips supplier. MTK is the market leader in the PRC's mobile chips market.

In the co-operation referred to above, Cmedia will be responsible for the platform's research and development, application layer, mobile client technology development, and marketing, while VODONE Telemedia will be responsible for providing an authorised lottery and entertainment value-added business and payment gateway system. Both parties will work closely with an aim to build up the largest mobile lottery and entertainment platform in the PRC.

This strategic co-operation is an important milestone for VODONE Telemedia, and an important strategic development for VODONE Telemedia's mobile business. VODONE Telemedia will therefore be in a position to embed its lottery business in new mobile handsets in a significantly mass volume in the PRC.

There are about 670 million mobile users in the PRC with a sales volume of about 200 million mobile phones per annum. Approximately 80% of the new mobile handsets could be embedded with VODONE Telemedia's mobile lottery business. Such is believed to have paved the way for a substantial future business and earnings growth for VODONE Telemedia's mobile lottery business.

According to Dr. Zhang Lijun, Chairman of VODone, "The cooperation between VODone and Cmedia enables VODone to become a new media company with a competitive multimedia platform on a significantly mass number of new mobile handsets. This is a significant change, as this would bring about prominent cooperation between an innovative new media cooperation of the PRC and high-tech companies of Taiwan. This will reach new boundaries in the cooperation between firms in the PRC and Taiwan."

According to Mr. Zheng Qicheng, Chairman of Cmedia and iPeer, "The technological advantages and the qualification and local business advantages between Cmedia and VODone are very complimentary. The cooperation between us would bring about a new trend and concept to the mobile handset industry in the PRC."

As a result of the great advantages of the two companies, the cooperation between Cmedia and VODone is very important. Both companies have a well respected background, potential success can bring about enormous benefits and expectations to the market. Therefore, this cooperation is one that can be considered revolutionary and is very meaningful in the development of the industry. It is expected that the first batch of mobile handsets containing mobile lottery, games and entertainment functions by VODone and Cmedia jointly will be launched in March this year.


About Cmedia

Cmedia was established in 1991 and is a company listed on the Taiwan Over-the-counter market since April, 2003 (stock code: 6237). It is the largest USB Audio IC/PCI multi-channel integrated chips supplier from Taiwan. The Company also specialises in the research and development of analog/digital mix mode and multimedia related hardware and software application products. Its main products include USB audio chips, PCI audio chips and Wi-Sonic. http://www.cmedia.com.tw.

About iPeer

iPeer is in important investment for Cmedia in the area of digital music and multi-media platform. It is principally engaged in digital music, multi-media entertainment services and platform. The company is also the sole channel vehicle in entertainment and music value-added services in the PRC. The investors of iPeer also include MTK. iPeer has invested in HIM (a leading music company in Taiwan), Kuro and ezPeer+.

About MTK

MTK is an internationally renowned IC design house, specializing in wireless communication and digital media technology etc. It provides chips with total solution packages to wireless communication, high-definition digital television, optical storage and high-definition DVD related products. The company has a leading status in the market of these products. The company was established in 1997 and is listed on the main board of the Taiwan Stock Exchange (stock code: 2454). The head office is situated in Taiwan with sales and research and development teams located in the PRC, United States, United Kingdom, Ireland, Denmark, India, Japan, Korea and Singapore. http://www.mediatek.com.

Contact:
Wonderful Sky Financial Group Limited
 
Joanne Chan / Lydia Leung / Bianca Tse / Katherine Kwok
Tel:+852 2851 1038
Fax:+852 2815 1352
Email: joannechan@wsfg.hk / lydialeung@wsfg.hk / biancatse@wsfg.hk / katherinekwok@wsfg.hk



Topic: Business Tieup
Source: MediaTek / V1 Group Limited

Sectors: eSports, Gaming
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