English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 11 May 2016, 17:00 HKT/SGT
Share:
    

Source: Spikes Asia
Spikes Asia partners with MasterCard to champion Creativity

SINGAPORE, May 11, 2016 - (ACN Newswire) - MasterCard has been announced as the headline sponsor for this year's Spikes Asia Festival of Creativity - the first time the Festival has partnered with a brand to celebrate excellence in creative communications from across the region.






Both Spikes Asia and MasterCard have a long-standing commitment to championing great ideas, and exploring how technology enables creativity. Sam Ahmed, SVP Head of Marketing, MasterCard Asia Pacific said that it was these aligned objectives that had made the partnership possible.

"Creativity and technology underpins everything we do at MasterCard, and is the driving force that makes us the world's most advanced payments technology company," Mr Ahmed said."This is the reason it gives us such pride to work with Spikes Asia. We believe the fostering of creativity and new technology by the Festival will inspire innovation in marketing that benefits the industry, brands and consumers."

Commenting on the partnership, Terry Savage, Chairman, Spikes Asia said, "MasterCard have been innovating and inspiring their customers for nearly 50 years. Their investment in technology and creativity is something that lies at the very heart of what Spikes Asia is about and this association will help us push the boundaries of creative communications in the region even further."

To shape the 2016 content programme, the Festival will gather a diverse group of industry innovators to share their insights into the future of technology, possibilities on the horizon and their impact for branded communications.

Mr Savage further announced some changes to categories this year. Entertainment has evolved from, and now replaces, Branded Content & Entertainment and Music is a new award. Campaigned-for and designed by the industry, it recognises and celebrates the creative production, promotion and distribution of content with music at the core.

"The industry is growing and restructuring in response to, and in advance of, the needs of consumers. For some time music and entertainment have been the key to cutting-through," he said. "These new awards will celebrate content that has evolved into culture and completely captivated audiences."

Spikes Asia registration and entries are now open and further details can be found at www.spikes.asia.

Key 2016 Dates --

Delegate registration: Open
Earlybird registration deadline: 13 July, 2016
Entries: Open
Entries deadline: 22 July, 2016
Spikes Asia Festival dates: 21 - 23 September 2016, Suntec, Singapore.

Contact:
Spikes Asia Festival of Creativity
Kate Furey
Head of Communications
[email protected]

Marian Brannelly
Press & PR Executive
[email protected]
+44 20 3033 4000

http://www.spikes.asia 
http://press.canneslions.com



Topic: Trade Show or Conference
Sectors: Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 
Spikes Asia Links

http://www.spikes.asia

https://www.facebook.com/SpikesAsia

https://twitter.com/spikesasia

https://www.youtube.com/user/SpikesAsia

https://www.linkedin.com/groups/4012532/profile

Spikes Asia Releated News
Apr 8, 2020 12:13 HKT/SGT
Spikes Asia 2020 Cancelled
Mar 11, 2019 10:00 HKT/SGT
Tangrams awards aligns with Spikes Asia
June 28, 2018 19:00 HKT/SGT
HP and Spikes Asia Launch New Competition to Unleash the Possibilities of Print
Sept 29, 2017 23:45 HKT/SGT
Spikes Asia Festival of Creativity draws to a close and announces 2017 Award winners
July 11, 2017 11:00 HKT/SGT
New Content Programmes for Spikes Asia 2017 Announced
More news >>
Copyright © 2020 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6653 1210 | Tokyo: +81 3 6859 8575