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Monday, 5 September 2016, 21:00 HKT/SGT

Source: Spikes Asia
Mars, Incorporated announced as Spikes Asia Advertiser of the Year

SINGAPORE, Sept 5, 2016 - (ACN Newswire) - Spikes Asia has today announced Mars, Incorporated as the 2016 Advertiser of the Year. The Award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications.

"The Advertiser of the Year Award honours brands that are brave, embrace new ideas and truly make an impact on their customers. Mars has time and time again proved that they are worthy recipients of this accolade through their innovative marketing and creative executions across their diverse product range. We are proud to present this honour and look forward to their continued success both here in Asia Pacific and globally," says Terry Savage, Chairman, Lions Festivals.

Notable wins across the Festival over the past five years have included Pedigree's radio station for dogs "K9FM" winning a Grand Prix in the Radio category and the "Doggleganger" campaign for the Pedigree Adoption Drive in New Zealand awarded a Grand Prix in the Digital Category. An additional 26 other Spikes awards, including 8 Gold Spikes have proved the consistent creative excellence of Mars across the region.

With some of the best-loved brands in the world Mars, Incorporated has expanded its business over the past century and diversified its offering from just chocolate to include Food, Drinks, Petcare, Wrigley and Symbioscience. Uniting 80,000 associates across 78 countries, the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom promotes innovation and experimentation and has seen them awarded the Cannes Lions Advertiser of the Year in 2012.

Nicole McMillan, Vice-President of Marketing for the Asia-Pacific region with the Wrigley Company, a subsidiary of Mars, Incorporated will accept the Award at the Spikes Asia Awards Ceremony on Friday 23 September. Speaking about the accolade Nicole said, "Mars has an unwavering commitment and belief in the power of creativity. Across all of our segments - Chocolate, Food, Petcare and Wrigley we have been able to unlock the potential of our brands by telling universal brand stories that excite and inspire consumers. So it's with tremendous pleasure that Mars are being acknowledged as Advertiser of the Year for our creative excellence in the Asia-Pacific region."

Taking place at Suntec Singapore, Spikes Asia runs from 21 - 23 September. Delegate registration is open and anyone wishing to attend the Festival and Awards can register via www.spikes.asia.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M'S(R), PEDIGREE(R), EXTRA(R) and UNCLE BEN'S(R). Headquartered in McLean, Virginia, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 80,000 Associates across 78 countries are united by the company's Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company. Across Asia Pacific, Mars is proud to employ more than 17,000 Associates and operate 24 production sites to bring some of the world's best loved brands to the region. For more information about Mars, please visit www.mars.com.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Isobel Diamond
Press Officer
Spikes Asia Festival of Creativity
[email protected]
+44 20 3033 4156

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Advertising
From the Asia Corporate News Network

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